B3
BUSINESS NEWS & TRENDS
Mountain Views News Saturday, Jully 12, 2014
FAMILY MATTERS By Marc Garlett
A WARM INVITATION
In spring and summer, it’s easy to envision ways to
enhance your home’s curb appeal with a trimmed
lawn, planted and potted flowers, and patios and
decks arranged with outdoor furniture and an
inviting grill. But when the leaves fall and the
temperatures drop, even homes in temperate
climes undergo a winter transformation that can
challenge a seller to create exterior appeal.
When it comes to landscaping and colorful
plants, there are plenty of ornamental grasses
and plants that look great in wintertime. Purple
cabbages, fountain grasses, and potted evergreens
along pathways and by the door all add seasonal
color and appeal. And obviously, your sidewalk,
entry path, patio and deck should be clear of leaves
and/or snow.
Be sure to keep in mind that shorter days mean
that buyers are that much more likely to see your
home after sunset, so make sure all your floodlights
are clean and in working order, highlighting
your home’s exterior features. Lamps with soft
lighting in all your windows will also offer a warm
invitation.
Finally, just to cover your bases, have photos
available of your home in all its glory during the
spring and summer months.
This gives buyers a better sense of your home’s
appeal during all the seasons of the year. Your
agent will have more tips for attracting buyers in
any kind of weather.
A PLAN FOR PROTECTING YOUR MOST
VALUABLE ASSET: YOUR CHILDREN
WHEN SHOULD YOU
SIGN UP FOR MEDICARE
By Greg Welborn
If you have young children, chances are your
summer activities include some careful planning
to keep them safe from harm. Unfortunately,
even with proper precautions in place, accidents
do happen - and not just to children. Have you
planned for what would happen to your children
if you were the one involved in a tragic accident?
If you don’t put the proper legal protections in
place and the unthinkable happens to you, any
number of things could happen to your children,
and none of them are good:
. Your children could be put in the care of
Child Protective Services. You never want
strangers determining your children’s fate, even
temporarily.
. Your children could be put in the custody of
someone you would never want to have control
over them by a judge who does not know anything
about you or your family dynamics.
. Your family could get into a fight over the
custody of your children (and control of any assets
you leave your children).
. Your estate can be thrown into probate, with
a large portion of your assets going to court costs
and legal fees -- money that your children could
have used in the future.
. Whatever is left over would go to your children
as soon as they turn 18, in one lump sum they will
likely not be prepared to handle properly.
. Your children’s inheritance would be a matter
of public record, putting every predator and scam
artist on notice with details about the assets being
transferred along with access to your children’s
personal information.
Since there are so many bad things that can
happen to your children should something
bad happen to you, we have developed the
Kids Protection Plan® for families with young
children. This plan includes a comprehensive
set of instructions and legal documents that will
ensure your kids will be raised by someone of
your choosing and that your assets are protected
for their well-being.
To get started ensuring your kids will always
be protected, call our office today to schedule an
appointment for a complimentary Family Estate
Planning Session to identify the best ways for you
to provide a legacy of love and financial security
for your family, no matter what.
Call 626.355.4000 today and mention this
article or visit www.GarlettLaw.com for more
information.
Marc, a local attorney, father, and Court Appointed
Special Advocate for Children is on a mission
to help parents protect what they love most. His
office is located at 49 S. Baldwin Ave., Ste. G, Sierra
Madre, CA 91024.
As with a number of government programs, there
is some confusion about Medicare, especially in
terms of when or whether to sign up for each
component. Below is a short guide to make the
process a bit easier.
Signing up for Medicare Part A is almost a
no-brainer. It covers in-patient hospital care,
usually without a premium, although you pay
a deductible and share costs. We recommend
signing up 3 months before you turn 65.
Medicare Part B covers doctor’s visits and
outpatient care. There is a monthly premium
as well as a deductible and coinsurance. If
you’re collecting Social Security when you turn
65, you’ll be automatically enrolled, but you
might want to opt out if you still have employer
coverage. Dates are important here. When you
lose employer coverage, you have 8 months to
sign up. Miss that deadline, and you have to
wait til open enrollment (Jan 1 – Mar 31) but
your premium permanently increases by 10% for
every12 months you delay.
Medigap (Medicare Supplement Coverage)
covers part or all of the costs you would pay
under parts A & B. Benefits are standardized
but insurers set their own premiums. You have
6 months to enroll from the first day of the
month you turn 65 or older AND are enrolled
in Medicare Part B. Don’t miss this deadline or
you could be denied coverage due to preexisting
conditions.
Medicare Part D is provided by private
insurers and covers prescription drugs.
There is a premium, along with co-pays
and coinsurance. Some of the plans have
deductibles. The plans cover a certain amount
each year, after which you pay a higher share of
costs (“the doughnut hole”), but after you reach
a yearly maximum, your share goes way down
until year end, then it starts over again. You may
enroll during your Medigap initial enrollment
period. If you don’t subscribe and go more
than 62 days without “credible coverage” from
somewhere else, then when you enroll, there will
be a penalty charge.
One last option to consider is a Medicare
Advantage Plan. These combine medical,
prescription drug, and other benefits. They are
offered through private insurers. You can enroll
during your initial enrollment period or open
enrollment (Oct 15 – Dec 7 for this one).
While not exhaustive, we hope the above
provides at least a primer and some structure
and timelines for the various options. More
information is available at www.medicare.gov/
or at www.ssa.gov/medicare/.
About the author: Gregory J. Welborn is the
Managing Partner of First Financial Consulting,
a fee-only advisory firm. He has worked with
The Today Show, Kiplinger’s Magazine, and USA
Today to provide objective financial advice to their
readers and listeners. He has 3 grown children and
is honored to be married to his wife of 25 years. He
can be reached at gwelborn@ffconsult.net
THREE MARKETING INITIATIVES TO WORK ON THIS
SUMMER
1. List building: If you work hard on list building this summer, your year-end holiday campaigns will
be more effective. Set a goal and stick with an action plan.
Start a social campaign where people enter for a chance to win one of your summer products or a
service. This type of campaign collects a Facebook “Like” and an email (builds your list). Constant
Contact’s social campaign tool works well for this type of give-away.
2. Engagement: Survey your audience and ask them to participate in some type of decision that you are
working on. Maybe you are designing a new product line and you want them to choose the color they
like best. Create a simple survey and have them vote. Getting people involved can help create brand
loyalty and positive word of mouth.
3. Humanize your brand. Add a human touch to your posts. Most people tend to do business with
people they like and trust. Talk about the people behind your brand. Show behind-the-scenes photos
from your business. Tell your story. Why you started your business and why you are passionate about
it. Share fun slices of your business life.
About MJ: MJ and her brother David own HUTdogs, a creative services business that specializes in
Internet Marketing strategies and Social Media. They offer social media management services and help
their clients build a strong on-line presence. “Like” them on Facebook for trending news in social media,
internet marketing and other helpful tips, www.facebook.com/hutdogs.
Sign up for their upcoming classes, webinars and presentations at: www.hutdogs.com/workshops/schedule
* thecreative entrepreneurby Lori Koop, Business Coach
An entrepreneur client recently confided that she
felt like a failure. She sighted the diverse career
paths she had traveled over the years as evidence.
Now, she was about to embark on a new venture,
and she was concerned about what other people
would think.
As a coach, there was a lot to that little
conversation. Things that could potentially
hold her back from success. I thought I would
share them with you, so you too could benefit.
We entrepreneurs tend to think alike. And we
all want to succeed. Simple tools can make the
difference. Look for them over the next few
articles.
Let’s start with our need to please. It seems
built into us. We want to be accepted, loved,
and so we concern ourselves with making other
people happy. If we do things that make them
happy, then we are happy. If our actions don’t
result in them being happy, then unfortunately,
we aren’t. Do you see that it’s their response to
our actions that is determining how we feel? We
are not in control. They are.
And how we feel determines what we do.
If we’re happy and energized, we work hard.
If we’re not, we don’t. So to go even deeper, in
essence, their reactions are determining our
business success. Ugh! That’s no way to reach our
potential.
No, to give your venture a great chance at
success, you must be in charge of your feelings.
Your business is your business, no one else’s.
Don’t look around. They may not approve… and
that’s okay. It’s their business how they feel, not
yours. Your job is to do what you’ve been put on
this earth to do. No one has that same work to
do. Or skill.
Finding your right path won’t come from
them. It can only come from you. What truly
excites you? Follow that! And watch how things
magically fall into place.
LORI KOOP, helping creative entrepreneurs
prosper. Schedule a complimentary session: www.
LORIKOOP.com or call 626-836-1667. (Location:
49 S. Baldwin Avenue, Suite L, Sierra Madre
91024) I write every other week.
Be the boss of you.
Start your own business.
Learn how...
www.LORiKOOP.com
200 S. Los Robles Ave., Suite 320, Pasadena, California 91101 . (626) 792-2228 . www.cliffordswan.com
Investment Counselors since 1915
Providing Objective and Experienced Investment Counsel to Financially Successful Families
Mountain Views News 80 W Sierra Madre Blvd. No. 327 Sierra Madre, Ca. 91024 Office: 626.355.2737 Fax: 626.609.3285 Email: editor@mtnviewsnews.com Website: www.mtnviewsnews.com
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