Mountain Views News, Combined Edition Saturday, December 5, 2020

15

STAY SAFE! WEAR A MASK 

Mountain View News Saturday, December 5, 2020 


CLEARMAN’S NORTH WOODS INN7247 Rosemead Blvd., San Gabriel, CA(626) 286-3579 • clearmansrestaurants.com
Your Holidays begin at Clearman’s!Your Holidays begin at Clearman’s!
NEW HOURSSun-Thurs 12 – 8 pmFri-Sat 12 - 9 pmClosed on Christmas Day
• STEAKS• SEAFOOD 
• SANDWICHES
HUGE PORTIONS 
HOT & FRESHFAMILY MEALSENTRÉESFOR TAKEOUTNEW HOURSSun-Thurs 12 – 8 pmFri-Sat 12 - 9 pmClosed on Christmas Day• STEAKS• SEAFOOD 
• SANDWICHESHUGE PORTIONS 
HOT & FRESHFAMILY MEALSENTRÉESFOR TAKEOUT
REMEMBER

STAY SAFE!

WEAR A MASK! 

Well, we've made it to another Birthday! Since 2006, I have been publishing 
a weekly newspaper in the San Gabriel Valley specifically covering 
the cities of Sierra Madre, Arcadia, Monrovia, Duarte, Pasadena, and also 
South Pasadena, Altadena and San Marino. It was August 4, 2007 however, 
when the first edition of the Mountain Views Observer (now know as the 
Mountain Views News) was published! My how time flies! That is a total 
of 698 CONSECUTIVE weeks; approximately 12,564 pages; more than 7 
million print readership! Our website traffic exceeded 4 million page reads 
in 2019 alone! I am pretty proud of what we have accomplished over the 
last 14 years, despite huge economic challenges, such as the 40% tariff on 
newsprint that comes from China and has adversely impacted print media 
in the United States or California's AB5 which is another threat to newspapers 
statewide, we survived.

 And then.....2020 and COVID-19 happened! To date, we are still alive 
and moving forward. We are proceeding cautiously and are committed to 
continue providing you with accurate information about your community. 

 In March, when we reached out to you for help we expected that by May at 
the very least the Emergency would be over. We could not have imagined 
in our wildest dreams that in August the crisis would still be with us. As indicated 
in the beginning, the Mountain Views News has survived primarily 
on the paper's ability to publish legal notices and the support of our advertisers 
many of whom are also impacted by the COVID19 virus. However, 
that has all changed. We were informed mid-March that the County of 
Los Angeles closed all public access to buildings that process legal notices. 
Such action, while absolutely necessary means that the income generated 
from the publication of the Fictitious Business Notices came to an abrupt 
halt and that has not changed. Without the ability to publish those legal 
notices, continued publication of the Mountain Views News remains in 
jeopardy.

 
With your help, however, we can continue to sustain the only paper 
where your community news comes first while we work on alternatives 
to the current legal notice processing is found or LA County Buildings 
allow public access again.

 Remember, print media is the only source of information that CANNOT 
BE HACKED! What you read in the Mountain Views News is accurate 
and as publisher, I stand behind every word. Our sources are reliable 
and dependable. Our Opinions share both sides of the argument. 
Community events and local organization activities are also an integral 
part of what we provide each week. And, while we do have an online presence, 
each week thousands of print copies are distributed. 

 Below are 4 ways that you can help sustain your local paper. All support 
is greatly appreciated. 

Thank you in advance. Susan Henderson, Owner/ Publisher/Editor

PLEASE SUPPORT YOUR LOCAL 
NEWSPAPER!


#1 Make an ONLINE 
CONTRIBUTION to help 
us recover from the COVID-
19 interruption of legal 
notice revenue. https://
www.gofundme.com/f/save-the-mountain-views-news

#2 DONATE BY CHECK: If you would rather make a donation directly 
to the paper, you can send a check. Make it payable to the Mountain 
Views News and mail to: Mountain Views News 80 W Sierra Madre 
Blvd. #327 Sierra Madre, Ca. 91024

#3 HELP SUSTAIN PRINT DISTRIBUTION! In addition to the 
impact of COVID-19, newspapers are also adversely impacted by 
California Assembly Bill 5 (AB5), which eliminates the use of independent 
contractors and triples costs. Become a Sustaining Supporter 
of the Mountain Views News by making an annual contribution of 
$120 ($10 a month). Sign up and get home delivery for free. Cancel 
at anytime. Please send check to: Mountain Views News Sustaining 
Supporter 80 W Sierra Madre Blvd. #327 Sierra Madre, Ca. 91024

#4 SUBSCRIBE TO HOME DELIVERY (right)


Mountain Views News 80 W Sierra Madre Blvd. No. 327 Sierra Madre, Ca. 91024 Office: 626.355.2737 Fax: 626.609.3285 Email: editor@mtnviewsnews.com Website: www.mtnviewsnews.com