SATURDAY, FEBRUARY 13, 2021 

VOLUME 15 NO. 07VOLUME 15 NO. 07

broker lic. #01514230 | source: CoreLogic, Freddie Mac, BankrateJan Greteman 626.975.4033jan@jangreteman.com 
jangreteman.com #01943630Judy Webb-Martin 626.688.2273jwmartin@dppre.com #00541631 
Katie Orth 626.688.0418korth@dppre.com #00942500We are active and doing business 
safely and successfully. Call us today 
if you are looking to buy or sell!
Your Story. Your Home. Your Team.
Together Stronger.
We're still here for you! We can 
show you homes and meet with 
you over video.
THEWEBB-MARTIN GROUP213 North Hermosa Avenue 
Sierra Madre, 9102459 West Orange Grove Avenue 
Sierra Madre, 910243 Beds | 1.75 Baths | 1,140 sf4 Beds | 3 Baths | 3,778 sf 
Listed for: $725,000Sold for: $1,920,000
IN ESCROW WITHMULTIPLE OFFERS 
21 East Alegria Avenue 
Sierra Madre 9102421EastAlegria.com 
4 Beds | 5 Baths | 2,527 sfHERE’S SOME GOOD INFO 
FOR THE END OF THE YEAR OF 2020
JUST LISTEDMULTIPLE OFFERS 
JUST SOLDREPRESENTED BUYER 
2019 2020Total # Sold: 90 111Average Sold Price: $1,077,815 $1,166,319Average Sq. Ft. 1,888 2,027Avg. Price Per Sq. Ft. $603 $624 
2019 2020Total # Sold: 21 16Average Sold Price: $691,444 $730,275Average Sq. Ft. 1,458 1,538Avg. Price Per Sq. Ft. $485 $481Single Family HomesCondo/ TownhomesSIERRA MADRE REAL ESTATE TRENDSThis year end trend seems to be continuing, please reachout to any one of us to talk about your home.
• The biggest acceleration in BOTH pricing and units was inthe November-December time frame.
• In units, sales almost doubled…… In 2020, 25 homes were 
sold vs 14 for the same time period in 2019.
• During those 2 months, the average price per square footwent from $563 in 2019 to $640 in 2020.
• Average price of a home in Sierra Madre went from$930,000 to $1,176,000. Sales price was up 26%!!!
• This indicates that the market is HOT and sellers aremaximizing on their investments.
MATER DOLOROSA COMMUNITY ENGAGEMENT PLAN 
INCLUDES COUNCIL PRESENTATION IN MARCH

New Urban West, developers of the Monastery 
Project at Mater Dolorosa, submitted the followng 
intended plan of action in an effort to 
keep the Sierra Madre community informed. 
It should be noted, however, that the schedules 
may be subject to change due to potential 

COVID 19 mandates.

COMMUNITY ENGAGEMENT 
PLAN 2021

Following the successful beginning of our 
community engagement effort in 2020, which 
included 5 community meetings – held both 
in-person and virtually – we will refocus our attention 
over the next 30 - 45 days to actively re-
engage the local community as we move toward 
public hearings for project approvals. Three 
additional in-person workshops were planned 
in December 2020, but postponement was required 
due to revised LA County COVID-19 
restrictions.

In order to quickly engage with as many stakeholders 
as possible, we have set a goal of hosting 
2 virtualcommunity meetings in early March in 
advance of a City Council update on Tuesday, 
March 9, 2021 This will provide the opportunity 
to continue our outreach, focused on providing 
two community forums prior to a Council 
update. We will then be able to report on both 
our 2020 and 2021 engagement efforts as we 
head toward Planning Commission and Council 
hearings later this year.

The following is a brief overview of planned engagement 
activities.

Direct Mail – February 9, 2021 To communicate 
directly with the residents of Sierra Madre, 
we will send a city-wide direct mail piece to

all residents. The focus of the mailer would be 
three-fold:

1.Announce the Community Workshops and
provide registration information

2.Direct residents to our newly launched
website

3.A call to action to register for our email distribution 
list to facilitate ongoing updates.

In addition, we will send a second direct mail 
piece following our February meetings and City 
Council update. That mailer will be used to provide 
additional project information and process 
associated with

project review.

Website Launch – February 9, 2021*

We will launch a revised project website concurrent 
with the direct mail. Initially, the website 
would share property history, project overview, 
and the ability to share feedback with us, 
provide contact details for future information 
as well as signing up to receive regular project 
updates.

Dedicated Phone Number and Follow-up Protocol 
– February 9, 2021

NUWI will establish a dedicated phone number 
and email address for fielding all questions 
from the community regarding the project. 
This will be staffed and monitored by a NUWI 
team member. All voice messages/emails will 
be catalogued and tracked to ensure timely 
response back to the community/stakeholders. 
This will be launched with the website and 
prominently noted in all communication with 
the community.

Virtual Community Workshops – Week of 
March 1st

These workshops will be the focus of our initial 
30-day outreach which we can hold via Zoom.
Members of the design and development team
will be available to answer questions about
the design, architecture, parks and process for
approval.

We have tentatively scheduled these meetings 
for March 3 and 4. Based on response to the 
community wide mailer advertising the events, 
if there is demand for additional workshops, we 
can quickly prepare additional meetings to accommodate 
all interested stakeholders.

Email Communications – Ongoing

In addition to the direct mail piece to all city 
residents, we will send ongoing email communication 
to workshop participants, interested 
stakeholders, project supporters and others 
who have opted into

ongoing updates. Regular updates are planned 
to occur at least once a month and more frequently 
as information becomes available.

Community Outreach – Ongoing

As planned, we will begin reaching out to targeted 
community organizations. We anticipate 
these meetings to begin in March 2021. The following 
are the list of our initial targeted organizations 
to set up

meetings:

•Sierra Madre Chamber of Commerce

•Sierra Madre Kiwanis Club

•Sierra Madre Rotary Club

•Sierra Madre Women’s Club

•Sierra Madre Historical Society

Additional groups will be added as the project 
progresses. As we work to contact these groups, 
we will look to set-up meetings beginning in 
March as a second phase of our outreach effort. 
This will allow us to make contact with these 
organizations now and seek opportunities for 
future presentations in March.

City Council Update – Tuesday, March 9, 2021, 
at 4 PM in Memorial Park and streamed live on 
the City’s Website, Zoom, and YouTube.

An update will be provided to the City Council 
where we will present information regarding 
our approach to the project, design team, 
outreach efforts, feedback received and next 
steps. The update will take place in Memorial 
Park where residents can attend in person. The 
update will also be broadcast live on the City’s 
Website, Zoom, and YouTube.

EIR Comment Period Public Workshop – Anticipated 
April 2021

A workshop will be held during the EIR public 
comment period to solicit additional feedback 
and answer questions regarding the analysis 
presented in the EIR. At this time, a virtual 
zoom format is plannedwith at least two sessions. 
In the event COVID restrictions permit 
in-person meetings, such meetingswill be 
scheduled.


ARCADIA FIRE RESPONDS 
TO HOUSE FIRE

February 11, 2021 – At 6:06 p.m., the Arcadia Fire Department 
re

sponded to a house fire located at 1925 S. Santa Anita Ave. 
Fire crews arrived on scene reporting heavy fire and smoke 
from the rear of the home, with additional reports indicating 
four victims were trapped inside. Three individuals were safely 
rescued from the home; however, one person found inside the 
home was fatally injured.

The victim was an 84 year-old male, who lived in the home 
with his wife, daughter, and son in-law. The fire was knocked 
down at approximately 6:40 p.m., with the support of fire crews 
from Monrovia, Pasadena, South Pasadena, and Sierra Madre.

In total, 6 engines, 2 trucks, and a paramedic unit responded 
to this event.

The fire was contained to one room inside the home. The cause 
is still under investigation. For additional information, please 
contact the Arcadia Fire Department at (626) 574-5100.


YEARS 
2007-2021 
ln§ide The Mountain View§ 􀀒ew§ Thi§ Week. 
One Book One City Page 2 Around San Gabriel Valley .... Page 7 
Around Sierra Madre .............. Page 3 Education and Youth ............ Page 8 
Community Calendar .............. Page 4 The Good Life ...................... Page 10 
Pasadena News This Week .... Page 5 Best Friends ......................... Page 11 
Arcadia/Monrovia News .......... Page 6 Opinion ................................. Page 12 
Altadena/South Pasadena ...... Page 6 Legal Notices......................... Page 13 
LA COUNTY ISSUES DISTEMPER WARNING FOR WILDLIFE...............Page 11