Mountain Views News          Saturday, August 28, 2010

9

Legal Notices

 MountainViews-Observer Saturday, August 28, 2010 

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1044931

The following person(s) is (are) doing business 
as: CALIFORNIA’S HOME STYLE PASTRAMI; 
GREAT TASTE FROM THE WEST, 16449 
ORIZABA AVE., PARAMOUNT, CA 90723. 
Full name of registrant(s) is (are) SONCERAE 
DOUGLAS, 16449 ORIZABA AVE., PARAMOUNT, 
CA 90723. This Business is conducted by: AN 
INDIVIDUAL. Signed: SONCERAE DOUGLAS. 
This statement was filed with the County Clerk of 
Los Angeles County on 07/29/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1193754

The following person(s) is (are) doing business as: 
CARDIOVILLE, 12301 ALONDRA BLVD. #205, 
NORWALK, CA 90650. Full name of registrant(s) 
is (are) MAURICIO LOPEZ, 12301 ALONDRA 
BLVD. #205, NORWALK, CA 90650. This Business 
is conducted by: AN INDIVIDUAL. Signed: 
MAURICIO LOPEZ. This statement was filed with 
the County Clerk of Los Angeles County on 08/26/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1181913

The following person(s) is (are) doing business as: 
FREEDOM DRYWALL; FREEDOM CABINETRY; 
FREEDOM SOLAR, 8822 CALMADA AVE., 
WHITTIER, CA 90605. Full name of registrant(s) 
is (are) FREEDOM PAINTING WEST, INC., 8822 
CALMADA AVE., WHITTIER, CA 90605. This 
Business is conducted by: A CORPORATION. 
Signed: STACEY LUNDGREN. This statement was 
filed with the County Clerk of Los Angeles County 
on 08/24/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business 
name or names listed above on N/A. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1181912

The following person(s) is (are) doing business as: 
FREEDOM WEST CONSTRUCTION; FREEDON 
FF&E, 8822 CALMADA AVE., WHITTIER, CA 
90605. Full name of registrant(s) is (are) FREEDOM 
PAINTING WEST, INC., 8822 CALMADA 
AVE., WHITTIER, CA 90605. This Business is 
conducted by: A CORPORATION. Signed: STACEY 
LUNDGREN. This statement was filed with the 
County Clerk of Los Angeles County on 08/24/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1172231

The following person(s) is (are) doing business as: 
MAIN ST. GAS AND FOOD MART, 11321 S. MAIN 
ST., L.A., CA 90061. Full name of registrant(s) is 
(are) MD. SHAFIQUL ISLAM, RAHIMA ISLAM, 
11321 S. MAIN ST., L.A., CA 90061. This Business 
is conducted by: HUSBAND and WIFE. Signed: MD. 
SHAFIQUL ISLAM. This statement was filed with 
the County Clerk of Los Angeles County on 08/23/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on 2/10/2010. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1193026

The following person(s) is (are) doing business 
as: MUSIC FACTORY MEDIA PRODUCTIONS, 
12825 PENN ST., WHITTIER, CA 90602. Full 
name of registrant(s) is (are) ROBERT OREJEL, 
10522 WADDELL ST., WHITTIER, CA 90606. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: ROBERT OREJEL. This statement was filed 
with the County Clerk of Los Angeles County on 
08/26/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1174013

The following person(s) is (are) doing business as: 
RELIABLE PALLETS, 19700 VAN NESS AV., 
TORRANCE, CA 90501. Full name of registrant(s) 
is (are) JESUS JOSE LEON, 8444 LUXOR ST., 
DOWNEY, CA 90241. This Business is conducted 
by: AN INDIVIDUAL. Signed: JESUS JOSE LEON. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/23/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1162523

The following person(s) is (are) doing business 
as: THE TECH COURIER SERVICE, 847 N. 
NANTES AVE., LA PUENTE, CA 91744. Full 
name of registrant(s) is (are) FREDDY QUEZADA, 
847 N. NANTES AVE., LA PUENTE, CA 91744. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: FREDDY QUEZADA. This statement was 
filed with the County Clerk of Los Angeles County 
on 08/20/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business 
name or names listed above on N/A. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1194604

The following person(s) is (are) doing business 
as: VALS CUSTOM FABRICATION, 731 N. 
AGUIRRE AVE., SAN DIMAS, CA 91773. Full 
name of registrant(s) is (are) VAL YOUNG, 731 N. 
AGUIRRE AVE., SAN DIMAS, CA 91773. This 
Business is conducted by: AN INDIVIDUAL. Signed: 
VAL YOUNG. This statement was filed with the 
County Clerk of Los Angeles County on 08/26/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on 3/25/10. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1197492

The following person(s) is (are) doing business as: 
WORLDEMERGENCY.COM CENTER, 686 S. 
ARROYO PKWY., PASADENA, CA 91105. Full 
name of registrant(s) is (are) CHUCK THOMPSON, 
686 S. ARROYO PKWY., PASADENA, CA 91105. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: CHUCK THOMPSON. This statement was 
filed with the County Clerk of Los Angeles County on 
08/26/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on AUGUST 1998. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 28, Sept. 4, 11, 18, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1137600

The following person(s) is (are) doing business as: A 
and S and P, 1713 E. 58th PL. #E, L.A., CA 90001. 
Full name of registrant(s) is (are) PLACIDO P. 
ALDAVE, DANIEL A. ALACRON, ALFONSO 
A. GONZALEZ, 1406 6th AVE., L.A., CA 90019. 
This Business is conducted by: A GENERAL 
PARTNERSHIP. Signed: PLACIDO P. ALDAVE. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/16/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1143753

The following person(s) is (are) doing business 
as: ASAP TEAM, 14334 ALICANTE RD., LA 
MIRADA, CA 90638. Full name of registrant(s) is 
(are) RAMON AVILA, 14334 ALICANTE RD., LA 
MIRADA, CA 90638. This Business is conducted 
by: AN INDIVIDUAL. Signed: RAMON AVILA. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/17/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1089322

The following person(s) is (are) doing business as: 
AUTOMART, 607 GLENDORA AV. STE B, LA 
PUENTE, CA 91744. Full name of registrant(s) is 
(are) RAYMUNDO MIRANDA, 4352 VILLAGE 
DR. #B, CHINO HILLS, CA 91709. This Business 
is conducted by: AN INDIVIDUAL. Signed: 
RAYMUNDO MIRANDA. This statement was filed 
with the County Clerk of Los Angeles County on 
08/05/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1123658

The following person(s) is (are) doing business as: 
CASTRO EXPORTS, 286 BEAVER CT. #204, 
POMONA, CA 91766. Full name of registrant(s) is 
(are) RICHARD CASTRO, 286 BEAVER CT. #204, 
POMONA, CA 91766. This Business is conducted by: 
AN INDIVIDUAL. Signed: RICHARD CASTRO. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/12/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1065476

The following person(s) is (are) doing business as: 
INDUSTRIAL LUMBER, 142 S. SAN ANTONIO, 
POMONA, CA 91769. Full name of registrant(s) 
is (are) MARIA ACOSTA, 2128 CASTLE PL., 
POMONA, CA 91767. This Business is conducted 
by: AN INDIVIDUAL. Signed: MARIA ACOSTA. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/02/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1136045

The following person(s) is (are) doing business 
as: LA WEED MAPS, INC., 1975 S. BEVERLY 
GLENN AVE. #1, L.A., CA 90025. Full name of 
registrant(s) is (are) LWEED MAPS, INC., 1975 S. 
BEVERLY GLENN AVE. #1, L.A., CA 90025. This 
Business is conducted by: CORPORATION. Signed: 
YOSSEF FETYAN. This statement was filed with the 
County Clerk of Los Angeles County on 08/16/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1096554

The following person(s) is (are) doing business as: 
MAJIK TOUCH CORPORATION, 532 W. 104th 
ST., L.A., CA 90044. Full name of registrant(s) is 
(are) GLS ENTERPRISES, INC., 532 W. 104th ST., 
L.A., CA 90044. This Business is conducted by: A 
CORPORATION. Signed: GREGORY ELLIS. This 
statement was filed with the County Clerk of Los 
Angeles County on 08/06/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
08/01/10. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1127653

The following person(s) is (are) doing business 
as: RAM DISTRIBUTION, 4925 JILLSON ST., 
COMMERCE, CA 90040. Full name of registrant(s) 
is (are) FRANK BARRON, 4925 JILLSON ST., 
COMMERCE, CA 90040. This Business is conducted 
by: AN INDIVIDUAL. Signed: FRANK BARRON. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/13/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1034991

The following person(s) is (are) doing business as: 
REDDY CARE MEDICAL LABORATORY, 1900 
ROYALTY DR. STE 205, POMONA, CA 91767. 
Full name of registrant(s) is (are) MALLU REDDY, 
MD., INC., 2495 VISTA DR., UPLAND, CA 91784. 
This Business is conducted by: A CORPORATION. 
Signed: ALICIA ESTRADA. This statement was 
filed with the County Clerk of Los Angeles County 
on 07/28/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business 
name or names listed above on N/A. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1128150

The following person(s) is (are) doing business as: 
SHALOM HOSPICE HEALTHCARE, 1612 W. 
GLENOAKS BLVD., GLENDALE, CA 91201. 
Full name of registrant(s) is (are) LOMA LINDA 
PALLIATIVE HEALTHCARE, INC., 1612 W. 
GLENOAKS BLVD., GLENDALE, CA 91201. 
This Business is conducted by: A CORPORATION. 
Signed: NATASHA GILL. This statement was filed 
with the County Clerk of Los Angeles County on 
08/13/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 21, 28, Sept. 4, 11, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108886

The following person(s) is (are) doing business as: 4th 
STREET COLLECTIVE, INC., 1069 E. WARDLOW 
RD., LONG BEACH, CA 90807. Full name of 
registrant(s) is (are) 4th STREET COLLECTIVE, 
INC., 1069 E. WARDLOW RD., LONG BEACH, 
CA 90807. This Business is conducted by: A 
CORPORATION. Signed: CHRISTINE DONELON. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/10/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108885

The following person(s) is (are) doing business as: 
CENTRAL LONG BEACH COLLECTIVE, 1667 
W. 9th ST., LONG BEACH, CA 90813. Full name 
of registrant(s) is (are) CLB COLLECTIVE, INC., 
1667 W. 9th ST., LONG BEACH, CA 90813. This 
Business is conducted by: A CORPORATION. 
Signed: JEREMIE MOE. This statement was filed 
with the County Clerk of Los Angeles County on 
08/10/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108884

The following person(s) is (are) doing business as: 
NLB COLLECTIVE, INC., 2335 LONG BEACH 
BLVD., LONG BEACH, CA 90815. Full name of 
registrant(s) is (are) NLB COLLECTIVE, INC., 2335 
LONG BEACH BLVD., LONG BEACH, CA 90815. 
This Business is conducted by: A CORPORATION. 
Signed: CRAIG MOCK. This statement was filed 
with the County Clerk of Los Angeles County on 
08/10/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108896

The following person(s) is (are) doing business 
as: R.L.B. COLLECTIVE, INC., 2119 CURRY 
AVE., LONG BEACH, CA 90805. Full name of 
registrant(s) is (are) R.L.B. COLLECTIVE, INC., 
2119 CURRY AVE., LONG BEACH, CA 90805. 
This Business is conducted by: A CORPORATION. 
Signed: JOSH HOWARD. This statement was filed 
with the County Clerk of Los Angeles County on 
08/10/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108897

The following person(s) is (are) doing business as: 
APOTHECORY’S ASSISTANTS COLLECTIVE, 
5660 E. PACIFIC COAST HWY. STE E, LONG 
BEACH, CA 90814. Full name of registrant(s) is (are) 
APOTHECORY’S ASSISTANTS COLLECTIVE, 
5660 E. PACIFIC COAST HWY. STE E, LONG 
BEACH, CA 90814. This Business is conducted 
by: A CORPORATION. Signed: CHRISTOPHER 
DONELON. This statement was filed with the 
County Clerk of Los Angeles County on 08/10/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1101798

The following person(s) is (are) doing business as: 
ARGUMEDO ENTERPRISES, 126 FLORENCE 
AVE., MONTEREY PARK, CA 91755. Full name of 
registrant(s) is (are) JOSE ARGUMEDO, MELINDA 
ARGUMEDO, 126 FLORENCE AVE., MONTEREY 
PARK, CA 91755. This Business is conducted 
by: A GENERAL PARTNERSHIP. Signed: JOSE 
ARGUMEDO. This statement was filed with the 
County Clerk of Los Angeles County on 08/09/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on 1/1/10. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1117541

The following person(s) is (are) doing business 
as: POWER ELECTRIC, 11415 205th ST., 
LAKEWOOD, CA 90715. Full name of registrant(s) 
is (are) FERNANDO ALVARADO, 11415 205th ST., 
LAKEWOOD, CA 90715. This Business is conducted 
by: AN INDIVIDUAL. Signed: FERNANDO 
ALVARADO. This statement was filed with the 
County Clerk of Los Angeles County on 08/11/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1107567

The following person(s) is (are) doing business as: 
SAV-ON SHUTTLE, 2536 W. 155th ST., GARDENA, 
CA 90248. Full name of registrant(s) is (are) 
JOHN JOSEPH KOROCKA, 2536 W. 155th ST., 
GARDENA, CA 90249. This Business is conducted 
by: AN INDIVIDUAL. Signed: JOHN J. KOROCKA. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/10/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1106833

The following person(s) is (are) doing business as: 
SMOOCHES KOUTURE; URBAN ROCCSTAR; 
URBAN KOUTURE; FAMOUS KIDDS, 230 N. 
KENWOOD ST. #223, BURBANK, CA 91505. Full 
name of registrant(s) is (are) DESHONDA HARRIS, 
230 N. KENWOOD ST. #223, BURBANK, CA 91505. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: FDESHONDA HARRIS. This statement was 
filed with the County Clerk of Los Angeles County 
on 08/10/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business name 
or names listed above on 08/01/2010. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108774

The following person(s) is (are) doing business as: 
SOPPS AUTO LIENS & REGISTRATION, 155 
W. MANCHESTER AVE., LA., CA 90003. Full 
name of registrant(s) is (are) CHUNG WON KIM, 
107 S. RAMPART BLVD., L.A., CA 90057. This 
Business is conducted by: AN INDIVIDUAL. Signed: 
CHUNG WON KIM. This statement was filed with 
the County Clerk of Los Angeles County on 08/10/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1099925

The following person(s) is (are) doing business 
as: SYNERMED FINANCIAL SERVICES; 
SYNERMED FINANCIAL GROUP, 308 S. FIRST 
AVE. STE A, ARCADIA, CA 91006. Full name of 
registrant(s) is (are) PETER LOPEZ, 2905 MINTO 
CT., L.A., CA 90032. This Business is conducted 
by: AN INDIVIDUAL. Signed: PETER ANDRADE 
LOPEZ. This statement was filed with the County 
Clerk of Los Angeles County on 08/09/10. The 
registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1101813

The following person(s) is (are) doing business as: 
WAL ENTERPRISES, 510 N. VIRGIL AVE. #1, 
L.A., CA 90004. Full name of registrant(s) is (are) 
WILLIAM ALEXANDER LOPEZ, 510 N. VIRGIL 
AVE. #1, L.A., CA 90004, GNC ASSOCIATION, 
INC., 2730 EL PRESIDIO ST., CARSON, CA 
90810. This Business is conducted by: A GENERAL 
PARTNERSHIP. Signed: WILLIAM ALEXANDER 
LOPEZ. This statement was filed with the County 
Clerk of Los Angeles County on 08/09/10. The 
registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on 01/01/10. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010 FICTITIOUS 
BUSINESS NAME STATEMENT

File No. 10-1056596

The following person(s) is (are) doing business as: 
ART WITH SARA, 12147 LAKELAND RD. #24, 
SANTA FE SPRINGS, CA 90670. Full name of 
registrant(s) is (are) SARA JOY MEEKER, 12147 
LAKELAND RD. #24, SANTA FE SPRINGS, 
CA 90670. This Business is conducted by: AN 
INDIVIDUAL. Signed: SARA MEEKER. This 
statement was filed with the County Clerk of Los 
Angeles County on 07/30/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1064951

The following person(s) is (are) doing business as: 
B’DAZZLE AFFAIRS, 12646 OXFORD DR., LA 
MIRADA, CA 90638. Full name of registrant(s) is 
(are) MONICA R. MITCHELL, 12646 OXFORD 
DR., LA MIRADA, CA 90638. This Business is 
conducted by: AN INDIVIDUAL. Signed: MONICA 
R. MITCHELL. This statement was filed with the 
County Clerk of Los Angeles County on 08/02/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on JULY 2007. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1073706

The following person(s) is (are) doing business as: 
COUTURECATCH.COM, 10925 RANCHITO ST., 
EL MONTE, CA 91731. Full name of registrant(s) is 
(are) JACK CASTANEDA, 10925 RANCHITO ST., 
EL MONTE, CA 91731. This Business is conducted 
by: AN INDIVIDUAL. Signed: JACK CASTANEDA. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/03/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1079544

The following person(s) is (are) doing business as: 
DOSALITE; DOSA LIGHT, 11710 SOUTH ST. 
#106, ARTESIA, CA 90701. Full name of registrant(s) 
is (are) PICKLES INDIA, LLC, 11688 SOUTH 
ST. #107, ARTESIA, CA 90701. This Business is 
conducted by: A LIMITED LIABILITY COMPANY. 
Signed: NAG POT LA. This statement was filed with 
the County Clerk of Los Angeles County on 08/04/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on 08/15/10. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1072446

The following person(s) is (are) doing business as: 
EAGLE EYE DETECTIONS, 10512 NASHVILLE, 
WHITTIER, CA 90604. Full name of registrant(s) 
is (are) ANTHONY WOODWARD, 10512 
NASHVILLE, WHITTIER, CA 90604. This Business 
is conducted by: AN INDIVIDUAL. Signed: 
ANTHONY WOODWARD. This statement was filed 
with the County Clerk of Los Angeles County on 
08/03/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1048695

The following person(s) is (are) doing business as: 
FANCY HOUSE, 2946 FOOTHILL BLVD. STE 
B, LA CRESCENTA, CA 91214. Full name of 
registrant(s) is (are) HONG-SEUP KIM, SEUNG-
HWA KIM, 3707 DENNY ST., LA CRESCENTA, 
CA 91214. This Business is conducted by: AN 
INDIVIDUAL. Signed: HONG-SEUP KIM. This 
statement was filed with the County Clerk of Los 
Angeles County on 07/29/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1054789

The following person(s) is (are) doing business as: 
GUTIERREZ PRODUCE, 2124 VIOLET ST., L.A., 
CA 90021. Full name of registrant(s) is (are) MANUEL 
GUTIERREZ JR., MANUEL GUTIERREZ, 1142 
S. HICKS AVE., L.A., CA 90023. This Business is 
conducted by: CO-PARTNERS. Signed: MANUEL 
GUTIERREZ JR. This statement was filed with the 
County Clerk of Los Angeles County on 07/30/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1070207

The following person(s) is (are) doing business as: 
LEAR MUSIC; EGAP MUSIC, 5125 LORELEI 
AVE., LAKEWOOD, CA 90712. Full name of 
registrant(s) is (are) DERAEL MUSIC, LLC, 5125 
LORELEI AVE., LAKEWOOD, CA 90712. This 
Business is conducted by: A LIMITED LIABILITY 
COMPANY. Signed: ROBERT M. DEWITZ. This 
statement was filed with the County Clerk of Los 
Angeles County on 08/03/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1047961

The following person(s) is (are) doing business as: 
RADAR SKATEBOARDS, 13808 IMPERIAL HWY. 
#160, SANTA FE SPRINGS, CA 90670. Full name 
of registrant(s) is (are) RORY RUSSELL, 12 LOST 
CANYON, RANCHO SANTA MARGARITA, 
CA 92688. This Business is conducted by: AN 
INDIVIDUAL. Signed: RORY RUSSELL. This 
statement was filed with the County Clerk of Los 
Angeles County on 07/29/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1072183

The following person(s) is (are) doing business 
as: SOFT ENERGY, 122 N. ANITA AVE., L.A., 
CA 90049. Full name of registrant(s) is (are) 
EMA LIGHTING, INC., 122 N. ANITA AVE., 
L.A., CA 90049. This Business is conducted by: 
A CORPORATION. Signed: KAMI EMEIN. This 
statement was filed with the County Clerk of Los 
Angeles County on 08/03/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

WRITING SERVICES 

 Could you use help in preparing 
written communications for 
your business? I have extensive 
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editing business documents 
including brochures, 
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stories, press releases, and 
articles for newspapers and 
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 Current work includes writing 
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Bob Eklund,” in Mountain 
Views News, and writing 
newsletters for the Mount 
Wilson Observatory. I recently 
published a book, First Star I 
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of Wonder, and am finishing a 
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For writing samples and resume, 
see my web site: www.bobeklund.
com. OR beklund@sprynet.com 
(310) 216-5947

City of Sierra Madre

COURTESY NOTICE

To: City-wide

From: The City of Sierra Madre

Subject: Congestion Management Program (CMP) 

Applicant: City of Sierra Madre

The City of Sierra Madre gives notice, pursuant to State of California law, that the City Council will conduct 
a public hearing to review the City’s compliance with the Los Angeles County Metropolitan Transportation 
Authority’s Congestion Management Program (CMP) pursuant to California Government Code Section 65089. 

 

DATE AND TIME OF MEETING PLACE OF MEETING

City of Sierra Madre City of Sierra Madre

City Council Meeting City Council Chambers

Tuesday, September 14, 2010 232 W. Sierra Madre Blvd.

(meeting begins at 6:30 p.m.) Sierra Madre, CA 91024

All interested persons may attend this meeting and the City Council will hear them with respect thereto.

PROJECT LOCATION: City-wide

APPEAL: If in the future anyone wishes to challenge the decision of the City Council in court, one may be 
limited to raising the issues that were raised or presented in written correspondence delivered to the City 
Council at, or before, the scheduled public hearing. For further information on this subject, please contact the 
Development Services Department at (626) 355-7135.

By Order of the City Council

Danny Castro, Development Services Director

KATIE Tse ..........This and That

NEVER 
A DULL 
MOMENT 
IN SIN 
CITY

 Quick, name the 
happiest place on 
earth! You were 
probably thinking 
of Anaheim, but, 
for adults, Disney 
Land is Las Vegas. 
Adventure Land and Fantasy Land collide in a 
neon explosion in the middle of the desert. At 
first glance, it seems that everything about Sin 
City is artificial. I easily forgot the sweltering 
heat outside as I crossed a whole block through 
connected air-conditioned walkways, wearing a 
sweater and long pants. Lush, rolling golf courses 
lie adjacent to replicas of European landmarks. 
Both the fit and the flabby commingle at beach 
clubs, and I found it entertaining to try to decide 
whether their physical endowments are from 
Nature or surgery.

 I was acutely reminded of my lack of fashion 
sense as we passed lines of people waiting to 
get into hotel nightclubs. These clubs are so 
numerous that the winding lines to get in 

practically overlap. Besides clubs, it seems 
as if every hotel has a Cirque du Soleil show 
permanently performing there. Oddly enough, 
one of the few places missing one is Circus 
Circus.

 However, there is a gritty side to this pleasure 
oasis. Off the beaten strip are the older hotels 
that lure us with ads promising “Steak and lobster 
feast --$14.99!” Their interior decorating tends to 
feature repeating patterns of lighted shapes and 
colors that hypnotically suck us down corridors 
like moths to a flame. A woman is camped out at 
a slot machine and feeds it as if it were a starving 
child. She has sunk deep into the chair and props 
up one leg on the edge to keep from slipping. A 
player’s card connects her to the machine by a 
long rubber coil like an IV. Though her physique 
has mostly gone to seed, the muscles in her right 
arm are well developed from yanking down the 
crank in rhythmic heartbeats.

 I can’t blame her though, since I won $150 
in my first sitting at penny slots. I would chalk 
it up to pure beginner’s luck, but I’m convinced 
there must be some secret database feeding off 
those player’s cards. My theory is that, upon 
registering my card, the casino recognized that 
I’ve never gambled before and therefore tried 
to hook me by letting me win early on. They 
say what happens in Vegas stays in Vegas, but I 
brought my $150 back with me! 


City of Sierra Madre

PUBLIC HEARING NOTICE

To: Citywide

From: The City of Sierra Madre

Subject: NOTICE OF PUBLIC HEARING

The City of Sierra Madre gives notice, pursuant to State of California Law, that the City Council will hold a 
Public Hearing on September 14, 2010, at 6:30 PM, or soon thereafter, to hear testimony on the User Fee 
Study.

The City is proposing new and updated fee changes to be effective after approval by the City Council. .

The draft copy of the User Fee and Charges Rate Study is available at City Hall and the Sierra Madre Library 
for the public to review.

If you have any questions about this matter please contact Deputy Administrative Services Director Veenita 
Munoz at 626.355.7135 Ext. 225. 

 

DATE AND TIME OF HEARING PLACE OF HEARING

City of Sierra Madre City of Sierra Madre

City Council meeting City Council Chambers

Tuesday, September 14, 2010 232 W. Sierra Madre Blvd.

(Hearing begins at 6:30 p.m.) Sierra Madre, CA 91024

All interested persons may attend this meeting and the City Council will hear them with respect thereto.

For further information on this subject, please contact the Administrative Services Department at (626) 355-
7135 Ext 225.

By Order of the City Council

Veenita Munoz,

Deputy Administrative Services Director