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BUSINESS NEWS & TRENDS
Mountain Views-News Saturday, January 17, 2015
FAMILY MATTERS By Marc Garlett
PET PROPOSALS
Did you realize that 6 out of 10 U.S. households
have pets? That means that those without critter
companions are in the minority, but if you�re a pet
owner selling your home, you shouldn�t ignore the
perceptions of those families that don�t include cats
or dogs.
Odors are the biggest issue. This isn�t to say that
your housekeeping is remiss, but remember that
some buyers who visit your home may experience
allergies or be particularly sensitive to pet dander
or odors. Just vacuum the floors and furniture
frequently and use an air sanitizer.
During the early stages of your listing, you�ll
likely experience more frequent showings and visits
by buyers. This is a particularly good time to make
arrangements to board your pet, or seek out a good
�doggie day care� center for quick visits during
showings. This may be safer and less stressful for
your pet than a constant parade of strangers in your
home, and may put buyers more at ease as well.
In any case, be sure to pick up toys, bowls, and
bedding in advance of a showing, just as you
would tidy up the children�s things and other
rooms throughout the house before buyers visit.
A particularly attractive gesture would be to offer
a cleaning allowance, no matter how scrupulously
you maintain your home. This should quiet any
potential objections.
LIFE LINES by Amanda Rogers
CELEBRITY ESTATE PLANNING LESSONS OF 2014
TOP TEN LISTS
A new year always brings the sad reviews of notable
personalities who have died in the past year. Two A
list movie stars - Philip Seymour Hoffman and Paul
Walker - provide a cautionary tale on the importance
of keeping your estate plan up to date. In Hoffman�s
case, his 2004 estate plan had never been updated and
he had two children after it was created. Walker�s 2001
plan had also never been updated to reflect the changes
in his life.
Conducting an estate plan review whenever
something major changes in your family - like a birth,
death, marriage, divorce, or major asset purchase or
sale - is key to ensuring your estate plan remains valid
throughout your life and the people you love are taken
care of in the way you intend. Here are some additional
steps you can take to be sure your estate plan works:
Make it easy to find. It is not uncommon for people
to file away a will and estate plan in a safety deposit
box, which makes it inaccessible to family without a
court order.
Make wise choices in your fiduciaries. Not only
should you name more than one person as executor/
trustee - you will want backups (and even backups for
the backups) if for some reason your primary choice
cannot serve - you should also inform each person that
you have chosen them to ensure their willingness to
take on the job.
Avoid contradictions in your estate plan. Be sure
that your planning documents do not contradict
your choices for the beneficiaries of your retirement
accounts, life insurance policy, etc. This can cause
major headaches for your fiduciaries and beneficiaries.
Name guardians. If you have minor children, one of
the most important functions of your estate plan is to
name legal guardians. If your first choice cannot serve,
you will need to have named backups (and again,
backups for the backups) to ensure the future of your
children does not end up in the hands of a judge who
doesn�t know you or the choices you might have made
for them. We have a free report we can send you on 7
Things Every Parent Must Do When Naming Legal
Guardians � so you can avoid the most common
guardian naming mistakes! Just contact our office for
a free copy of this valuable report.
Beware of unintentional disinheritances. If you are
remarried and have children from your first marriage
you wish to provide for as well as your current
spouse, you will want to make special provisions for
them in your estate plan. If you wish to intentionally
disinherit someone, you should specifically state
those intentions in your plan.
Get professional guidance. Wills, trusts, and other
estate planning documents downloaded from the
Internet will not be tailored to the specific needs
of your family. They do not come with guidance
and counsel. And they do not help you preserve
and pass on your greatest wealth � your stories,
wisdom, guidance, and love. You should seek out
the experience of a qualified attorney to help you
accomplish all of that and avoid mistakes that could
jeopardize your family�s financial future.
I�d be glad to sit down with you, learn about your
family, educate you on the legal issues, and help you
identify the best strategies to provide for and protect
your loved ones.
To you family�s health, wealth, and happiness,
A local attorney, father, and CASA volunteer (Court
Appointed Special Advocate for Children), Marc Garlett
is on a mission to help parents protect what they love
most. His office is located at 49 S. Baldwin Ave., Ste. G,
Sierra Madre, CA 91024. Call 626.355.4000 to schedule
an appointment to sit down and talk about ensuring a
legacy of love and financial security for your family or
visit www.GarlettLaw.com for more information.
What has happened to the process of discovery?
Knowledge through unearthing the answers.
All you have to do is have a question, turn to the
internet and discover the answer by way of top ten
lists. For example on line I found, �Top 10 Lists of
everything under the sun. We give you the most
fascinating gems of human knowledge. Four fact-
packed top ten lists daily. Now I see how convenient
this can be when looking for a restaurant but what
is this top ten mentality doing to our culture. I
suspect it�s making us lazy learners and leaving
us with facts with no real substance. I can ask my
computer what are the top ten reasons to eat Kale.
And I can read the answer. Or I can research the
answer and in the process learn about the best soil
to row kale, �search and discovery
The Number 1 Reason I Hate Top Ten Lists�
The top 10 reasons I hate top 10 lists�
1. By not searching for answers ourself, there�s
no discovery.
2. They make us lazy learners.
3. We�ve become a nation of DJ�s selling
information off the billboard charts.
4. We�re missing out on crucial tangents.
5. We�re not choosing our references or our
experts.
6. We turn into a nation of all like minded
people.
7. Facts lose color and texture.
8. We don�t have to emotionally struggle to find
the facts. The emotional struggles tells so much
about urselves as individuals.
9. It provides innforamtion easily forgotten
10. And the number one reason I hate top ten
lists as a writer, I feel like I�m cheating.
By not searching, we�re not discovering.
We miss out on the moment of discovery. Isn�t
figuring it out the reason it stays with us.
I can wonder what the top ten most distructive
wars have been. I can read it off a top ten list and I
guarantee I won�t remember tomorrow. If I study
it. If I gather facts and in the process come up
with my own facts discovered, I will remember
tht information for ever.
Everyone is Casey Kasem. We�re all DJ�s playing
down the top 40. Facts lose their color, their
texture, their emotion. We become a nation of
facts. Dry, hard facts
We�re not participating in the discovery
By not attacking the big picture, we�re missing
out on tangents.
It�s making us lazy learners.
We�re trusting who?? Top Ten according to
whom? We�re not picking our own references
We don�t get to see the argument for and against
We�re squelching our curiosity
BUILDING A SYSTEM
Successful business owners know one thing....a
good business is built on systems!
Your social media marketing strategies can be
built on systems too. Once you take the time to set
up your tools, you�ll be able to get them to work
together.
When you build a social media system, you can
post in one tool and populate many.
Here are a few examples:
Link Facebook to Twitter (www.facebook.com/
twitter): Every post you make on Facebook will
automatically tweet too
Twitterfeed (www.twitterfeed.com) allows you
to feed your blog posts to Facebook, Twitter and
LinkedIn
Simple Share in Constant Contact automatically
posts your email campaigns on social media.
Use your Smart phone to feed the system: I often
use my voice recognition feature on my iphone to
make a Facebook post. Because of the system I�ve
built, it also goes to Twitter and to our web site. It
takes me less than 10 seconds feed content to these
3 places!
Who says Social Media takes too much time?
Build a system.
About MJ: MJ and her brother David own
HUTdogs, a creative services business that
specializes in Internet Marketing strategies and
Social Media. They offer social media management
services and help their clients build a strong
on-line presence. �Like� them on Facebook for
trending news in social media, internet marketing
and other helpful tips, www.facebook.com/
hutdogs.
Sign up for their upcoming classes and
presentations at: www.hutdogs.com/workshops/
schedule
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