SATURDAY, JULY 19, 2025

VOLUME 19 NO. 29VOLUME 19 NO. 29


SIERRA MADRE HOSTS RESOURCE RALLY 
IN THE WAKE OF RECENT WILDFIRES

Niagara Cares, the charitable division of Niagara Bottling, LLC, 
joined Feed the Children and the YMCA of Metropolitan Los Angeles 
to host a large-scale Resource Rally, where volunteers distributed 
kits of food, cases of water, daily essentials and additional recovery 
resources to support 800 local families. The rally was held at the Pasadena-
Sierra Madre YMCA, 611 E. Sierra Madre Blvd. 



The event is a direct response to the devastating Eaton wildfire, which 
scorched thousands of acres in Los Angeles County in January, destroying 
homes and displacing families just miles from Niagara headquarters 
in Diamond Bar. 

The fire impacted numerous YMCA families as well as members of 
the Niagara team, many of whom live in or near the affected communities. 
During the wildfires, Niagara Bottling donated more than 3 
million gallons of water to support first responders, local and regional 
foodbanks, and distribution centers helping people in need. And six 
months later, the need in this area remains high as displaced residents 
return to rebuild homes and neighborhoods. 



Participants received 25-pound boxes including shelf-stable food 
such as canned vegetables, cereal, peanut butter, mac and cheese; a 
case of water; as well as a 15-pound box of personal-care essentials 
such as shampoo, razors, toothpaste and feminine hygiene products; 
and additional products. With each kit designed to support four people, 
the teams hope to impact 3,200 people at today’s distribution. 
Niagara Cares is on a mission to feed 150,000 families for a month 
across the nation by 2030.



 “This disaster hit incredibly close to home,” said Ann Canela, director 
of corporate giving at Niagara Bottling and head of Niagara Cares. “Our 
team members live here, their children go to school here, and, at Niagara, 
we always aim to support and serve the communities where we live 
and operate. We’ve seen firsthand the significant impact these Resource 
Rallies have, and this is one way we can offer immediate support as our 
neighbors continue to rebuild and recover.”

 On top of the recent devastation, more than 13% of Los Angeles 
County residents live below the poverty line (according to the U.S. Census 
Bureau), and rising costs of food, transportation, housing and energy 
are making it more challenging to put enough food on the kitchen table. 

Feed the Children believes it takes everyone – the nonprofit sector, corporations, 
community organizations, government officials and food 
suppliers – to come together to end childhood hunger. 

 “We are incredibly grateful to collaborate with Niagara Cares and the 
YMCA of Metropolitan Los Angeles to make a difference in the lives of 
children and families in this challenging time. By providing food and 
quality of life essentials, we can support the community as it heals and 
rebuilds from the recent, devastating wildfires,” said Emily Callahan, 
president and CEO of Feed the Children. “Together, through the power 
of partnership, we can make a greater impact helping children survive, 
grow and thrive.”

 Feed the Children and Niagara Cares are long-time 
partners, especially providing water in times of crisis. 
Through their partnership, they have provided more 
than 10 million bottles of water to individuals impacted 
by crises such as Hurricanes Helene and Milton. During 
the last 18 months, the teams have held a series of 
Resource Rallies in over a dozen states across the U.S., 
serving over 133,000 meals and reaching more than 
6,400 households and 9,200 children. 

 Including today’s event, Niagara Cares and Feed 
the Children have served over 4,800 families in communities 
across the nation this year. In total, the organizations 
have distributed over 155 million pounds 
of food, water and other resources to individuals and 
communities around the world during their 16-year 
partnership.

 Niagara Cares is the heart of what we do and who we are at 
Niagara Bottling. For more than 60 years, we have been making 
a difference for our Team Members, consumers and communities 
through philanthropic giving, volunteering, water 
donations and disaster relief. As a family-owned business, we 
are committed to creating meaningful change for our communities 
through a spirit of giving back both big and small. 
For more information, visit niagarawater.com/niagara-cares.

 Niagara Bottling, LLC has been family owned and operated 
since 1963. Headquartered in Diamond Bar, Calif., Niagara 
operates bottling facilities throughout the U.S. and Mexico. As a leading U.S. 
beverage manufacturer, Niagara Bottling works closely with some of the largest 
retailers, grocers, club and convenience stores throughout the country. Niagara 
produces a variety of beverages including bottled water, sparkling, vitamin and 
flavored water, teas, sports drinks, ready-to-drink coffee, protein drinks and 
non-dairy milk products. For more information, visit www.niagarawater.com.



About Feed the Children

 Feed the Children is a leading nonprofit committed to ending childhood hunger. 
The organization believes that no child should go to bed hungry, and so it 
provides children and families in the U.S. and around the world with the food 
and essentials kids need to grow and thrive. 

 Through its programs and partnerships, the organization feeds children today 
while helping their families and communities build resilient futures. In addition 
to food, Feed the Children distributes household and personal care items across 
the United States to help parents and caregivers maintain stable, food-secure 
households. Internationally, it expands access to nutritious meals, safe water, 
improved hygiene, and training in sustainable living. As responsible stewards 
of its resources, Feed the Children is driven to pursue innovative, holistic, and 
child-focused solutions to the complex challenges of hunger, food insecurity, 
and poverty.

 For children everywhere, the organization believes that having enough to eat is 
a fundamental right. Learn how you can help create a world without childhood 
hunger at feedthechildren.org

Hundreds of Pasadena-Altadena-Individuals Receive Food, Water and Essential Resources from 
Niagara Cares, Feed the Children and the YMCA of Metropolitan Los Angeles


Above: Mayor Pro-Tem Kris Lowe welcomes sponsors and volunteers to Sierra 
Madre YMCA. Below - Lowe -center front row- and the organizers and volunteers, 
which included many Sierra Madre residents, pose in front of the truck that brought 
the resources to town. MVNews


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INSIDE THIS WEEK

AROUND TOWNPage 2

MORE SIERRA MADRE NEWS Page 3

 Walking Sierra Madre

PASADENA NEWSPage 4

AROUND SAN GABRIEL VALLEY Page 5

 Arcadia Surrogate House Arrest

 Camino De Santiago Journey - Part 4

UPDATED RECOVERY INFORMATION 

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EDUCATION & YOUTHPage 7

FOOD-DRINK-FUNPage 8

THE GOOD LIFEPage 9

BEST FRIENDS. Page 10

OPINION (THEY'RE BACK) . Page 11

LEGAL NOTICESPgs 12/13

SPORTS & FITNESS & MOREPage 14

SHOP LOCALPage 15