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Mountain Views-News Saturday, June 8, 2019
HOW COSTCO RUINED BUYING A
NEW CAR
It’s not just Costco. There’s plenty of blame to share. Consumer
Reports, Sam’s Club, BJ’s and every other organization
that promises to guarantee participants the lowest price
possible on a new car are all co-conspirators.
This may seem hard to believe but until the 1990s it was almost
impossible for consumers to find accurate car price information.
A sheep… excuse me… customer entering a car
dealership was presented with a situation where the dealer
had all the cars and all the price information.
Even worse, dealers would not discuss price over the phone.
Buyers had to go to each individual dealership and be waterboarded by a different
‘sales team.’
The sales process was akin to the procedure the KGB used to force the condemned to
sign confessions. The customer sat in an uncomfortable chair while a team of ‘good
salesman’ and ‘bad salesman’ badgered you with false promises and assurances that
if you’d just sign the sales agreement they’d let you go to the bathroom.
Asking to see the invoice on a car was greeted with laughter or outright hostility,
much like the response one gets today after asking a hospital administrator what a
hernia operation will cost.
If a customer had a couple of weeks to visit every dealer within a reasonable radius
of home and a high tolerance for psychological pressure, there was a chance he could
negotiate an excellent price.
Consumer Reports ended that agonizing process by first providing accurate cost
information and second, by urging customers to negotiate over the phone instead of
submitting to the time-consuming process of in-person visits for every dealer.
That put customers and dealers on a level playing field. Even with information,
many car buyers still hated the negotiation process. Edmunds found 33 percent of
the car-buying population would rather do taxes, go to the DMV, sit in the middle
seat of an airplane or watch Beto live-stream a root canal than negotiate car prices.
Costco, CR and other like-minded marketers responded with a car-buying service
for their customers. Some charge for the service and others just direct you to a dealership
where the price has already been negotiated. All of the services promise to
eliminate negotiation.
Which is the problem. Today’s consumer can’t seem to figure out the “No Haggle -
No Hassel” pricing has a flip side, which is “Take It or Leave It.”
As dealer Brent Emon commented on the Three Thrifty Guys site, “I can say that
there is ALWAYS someone who will buy our car at our price. It’s not like that poor
Corolla is going to rot away on the lot because you walked away, it just means we sell
it tomorrow instead of today.”
So Costco et al did eliminate negotiation, most because the dealers stopped.
I have yet to buy or lease a car from a Costco dealer, even after getting the Costco
price, because they won’t budge from that number. And many other CR or TrueCar
dealers are doing the same.
I blame the buying and price quote services. Consumers are so sheep-like they would
rather take a price set by a third party - secure in the knowledge if the price is high
they aren’t the only people paying it - than use that price as a starting point to negotiate
their own deal.
Dealers like Emon conclude if cars are going off the lot at the “No Haggle - No
Hassel” then why waste time trying to seal the deal with a penny-pincher like me?
There’s always some relieved Millennial to take my place.
The last two times I’ve leased a car only one dealer of the five or six I contacted had
a salesman ready to negotiate a deal, instead of order-takers who wait for a customer
to buy at the set price.
I once had a Mercedes finance manager tell me that on some days a customer would
come into the dealership, see the list price of a car on the window sticker and write
him a check for the full amount. And he didn’t feel the least bit guilty for making
a premium on that car, because on other days people like me would come into the
dealership.
Don’t passively put dealers that won’t negotiate in the driver’s seat again. Make them
talk or take a walk.
Michael Shannon is a commentator and public relations consultant, and is the author
of “A Conservative Christian’s Guidebook for Living in Secular Times.” He can be reached
at mandate.mmpr@gmail.com.
MICHAEL SHANNON
MOUNTAIN
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LEFT TURN/RIGHT TURN
MICHAEL REAGAN
JOHN MICEK
SHE REMEMBERS A TIME WHEN
ABORTION WAS ILLEGAL
GREAT AMERICAN STORIES NEVER TOLD
HARRISBURG,
Pa.
- Jessica Marquez-
Gates is
old enough
to remember
an America
before Roe v.
Wade.
It was an
America
where women
“douched with
caustic chemicals” and used coat hangers to
end unwanted pregnancies. She remembers
desperate women dying because of botched
attempts.
With her 70th birthday closing in next
month, state governments approving abortion
bans, and the five-decade-old landmark
U.S. Supreme Court decision legalizing
abortion under historic siege, Marquez-
Gates is ready for a fight.
“This is an issue that transcends Democrats,
that transcends Republicans,” Marquez-
Gates said last week during a national day
of action. “These are our daughters’, our
granddaughters’ bodies we’re talking about.
We cannot go back.”
So far, at least three states have passed legislation
banning abortion after the sixth week
of pregnancy. Alabama Republican Gov.
Kay Ivey recently signed a near total ban on
abortion that would punish violators with
a felony and take a torch to traditional exceptions
for rape and incest. Missouri Gov.
Mike Parson signed an eight-week ban.
Pennsylvania’s Republican-controlled
House of Representatives recently passed a
bill banning abortion based on an in-utero
diagnosis of Down syndrome. Similar legislation
has been introduced in the Republican-
controlled state Senate. A freshman
Republican in the state House is also seeking
co-sponsors for a six-week ban, which
is before most women even know they’re
pregnant.
Pennsylvania Gov. Tom Wolf, a Democrat
and former Planned Parenthood escort,
has vowed to veto the bills if they reach
his desk. Meanwhile, reproductive rights
advocates expect the bills in other states to
immediately run into court challenges. But
that’s the idea.
Evangelicals who held their noses and
elected a boorish president with authoritarian
tendencies contented themselves with
the knowledge that, in return, they’d get an
abortion-hostile Supreme Court that would
move to overturn or substantially water
down Roe v. Wade.
The cruel irony, of course, is that there’s
nothing particularly “pro-life” or “pro-family”
about any of these bills.
The small government conservatives who
cry foul over government intervention into
every other area of public life are perfectly
willing to crowd into the examining room
and make proxy rulings over the most
deeply personal decision a woman can ever
make.
What it boils down to is a matter of “bodily
autonomy,” said activist Amber Blaylock,
who spoke at the rally.
Women, not GOP lawmakers who tend to
lose interest in what happens to a fetus after
birth, should have the final - and only - say,
she said.
That happens even as Republicans refuse
to pass bills that help new and expectant
mothers or gut the social safety net that
low-income women depend on to help
make ends meet while they work and try to
raise their families.
The attacks on abortion access also come
as the Trump administration has moved to
impose new restrictions on federal family
planning money, a move that most see as
a barely disguised effort to defund Planned
Parenthood.
In April, a federal judge granted an injunction,
sought by 21 state attorneys general
that temporarily blocks the rule from taking
effect.
Not only are governors and lawmakers in
states across the country seeking to legislate
abortion out of existence, the White House
is trying to get rid of money for programs
that would help women avoid getting pregnant
in the first place.
The end result, of course, is that abortions
only increase in such a scenario.
And in a world where Roe is overturned
and control over abortion is kicked back to
the states, a yawning health care gap opens
up between the wealthiest Americans - who
can use their money and privilege to seek
an abortion in a state where it’s legal - and
poor women, rural women, and women of
color who are trapped by income and circumstances,
and cannot access the same
standard of care.
“Criminalizing abortion will not stop it,”
Tara Murtha, of the Philadelphia-based
Women’s Law Project, told the crowd of
about 100 rally-goers. “The only question is
who gets access to safe abortion care. Women
suffer and die when abortion is criminalized.
That’s a feature, not a bug, of what
happens when abortion is criminalized. It’s
an attack on all of us.”
It’s also a world that Jessica Marquez-Gates
thought she left behind a long time ago.
“It makes me so mad that these people
think they have the right to make decisions
about our bodies, our daughters’ bodies,
our granddaughters’ bodies” she said, her
voice rising. “We can’t go back to a time
when women were dying.”
She paused.
“We’re not going back.”
An award-winning political journalist, John
L. Micek is Editor-in-Chief of The Pennsylvania
Capital-Star in Harrisburg, Pa.
Earlier this week I traveled to central Illinois
to speak at a memorial service at Eureka
College, my dad’s alma mater, on the
15th anniversary of his death.
As I flew halfway across the country and
talked to many of the good people in the
heart of America, it struck me how testy
or peeved off everyone is about politics.
It seems like everyone’s got a chip on their
shoulder.
You can’t just sit down at a table or a bar
and have a simple conversation with a
friend or a stranger because you’re afraid
of what might happen if you say the wrong
thing.
If you say you’re a Democrat, some Republican
gets mad at you.
If you say you’re a Republican who doesn’t
think Trump should be jailed immediately,
someone else gets mad at you.
It’s always a shame when Americans become
so divided by partisan politics that
they can’t find anything uplifting or positive
to say about their great country, but
it was especially disappointing to me this
week.
This was a week when all Americans
should have been united in celebrating
two of our historic victories in World War
II and the brave young soldiers and sailors
who made them possible.
Instead of bickering over partisan politics,
we all should have been celebrating the
Battle of Midway, the decisive naval battle
we won against the Japanese between June
4 and June 7, 1942, that turned the tide of
the war in the Pacific.
We also should have been celebrating - as
President Trump did on his trip to France
this week - the heroism of the Greatest
Generation on D-Day, June 6, 1944,
when our troops stormed the beaches at
Normandy and turned the tide of war in
Europe.
America had thousands of great heroes in
the Pacific and in Europe during World
War II, but we’ve done a terrible job of celebrating
success stories like D-Day. We’ve
also done a lousy job of teaching our kids
the extraordinary things we did to defeat
the twin evils of fascism and communism.
I don’t ever want to run into another
28-year-old American man - as I once did
- who didn’t know why there is a cemetery
filled with thousands of American soldiers
on the coast of
France.
I also don’t ever
want to talk to another
young American
standing where
the Berlin Wall
once was and have
him tell me that the
United States put up
the wall to keep the Communists out of
their sector.
It’s not just the history of World War II
and the Cold War that young people aren’t
being properly taught about, though.
The success stories of many famous
Americans are rarely celebrated for what
they say about the values of our country
and the opportunities that are open to everyone
rich or poor.
For example, when I spoke at the memorial
for my father at Eureka College, I said
- as my father often pointed out - that he
was proof that in America anyone can rise
to the top.
He didn’t go to Harvard, Yale or Stanford.
He went to Eureka, a postage-stamp of a
Christian college near Peoria, on a poor
boy’s scholarship because his family had
no money.
Yet Ronald Reagan rose to be president of
the U.S - and lots of graduates from elite
schools like Harvard, Yale and Stanford
had to look to the poor kid from Eureka
College for affirmation.
My father’s life showed that if you put
your nose to the grindstone, anything is
possible in America.
His success - like that of millions of other
Americans - was proof of the basic greatness
and goodness of our country.
Along with D-Day and Midway, his life
was one of the many uplifting American
life stories we could have been celebrating
on TV this week.
Instead, what we saw was mostly a lot of
arguing about whether to impeach the
president or put him in prison.
Michael Reagan is the son of President
Ronald Reagan, a political consultant, and
the author of “Lessons My Father Taught
Me: The Strength, Integrity, and Faith of
Ronald Reagan.
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Mountain Views News 80 W Sierra Madre Blvd. No. 327 Sierra Madre, Ca. 91024 Office: 626.355.2737 Fax: 626.609.3285 Email: editor@mtnviewsnews.com Website: www.mtnviewsnews.com
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