Mountain Views News          Saturday, September 25, 2010

5

 Mountain Views News Saturday, September 25, 2010 

Honda First ‘Presenting’ 
Sponsor of the Rose Parade

Caltech 
to Launch 
Terrestrial 
Hazard 
Center

‘Building Pasadena’ Mural Unveiled 

 
Tournament officials; 
“50-year Partnership 
Evolves from Rosebud 
to Full Bloom”

 
Honda Motor Co., Inc. 
made Rose Parade history 
Tuesday night becoming the 
first Presenting Sponsor of 
the Rose Parade in its 122 
year history. 

 The announcement 
was made by President 
Jeffrey L. Throop at the 
annual membership 
kickoff celebration at the 
Rose Bowl stadium. The 
122nd Rose Parade, now 
presented by Honda, will be 
themed: “Building Dreams, 
Friendships & Memories.” 
Although the 2011 Parade 
will be the first Rose Parade 
officially presented by 
Honda, it represents a 50-
year collaboration between 
American Honda and 
the Tournament of Roses 
Throop said.

 “Welcoming Honda as 
Presenting Sponsor of the 
2011 Rose Parade is an 
organic evolution of our 
long-standing partnership,” 
said Throop. “For five 
decades, we have worked 
side-by-side with Honda 
to develop the Rose Parade 
into what it is today, and we 
are proud Honda is such a 
significant member of the 
Tournament family.”

 The Tournament of Roses 
will launch a new trademark 
composite logo recognizing 
and incorporating the Honda 
brand logo. In addition, 
Honda will have the lead 
float in the Rose Parade each 
year along with full usage of 
Tournament of Roses rights 
and marks as the official 
Presenting Sponsor.

 “Innovation, creativity 
and community service are 
values we share deeply with 
the Rose Parade,” said Tetsuo 
Iwamura, president and chief 
executive officer, American 
Honda Motor Co., Inc. 
“Elevating our role to serve 
as the Presenting Sponsor 
was a very natural decision 
for us. For the past 50 years, 
we have worked with the 
Tournament of Roses to 
bring entertainment and 
tradition to people around 
the world and to enhance 
the Southern California 
communities where we all 
work and live.”

 For the 2011 Rose Parade, 
Honda and the Tournament 
of Roses are employing 
Honda’s innovative 
environmental technologies 
to help the Rose Parade 
function more efficiently and 
reduce its carbon footprint. 
For the first time, Honda will 
power its Rose Parade float 
with a specially-configured 
hybrid, low-emissions power 
plant. In addition, Honda’s 
fuel-efficient CR-Z will be 
used as the Pace Car for the 
Parade.

 Honda’s partnership with 
the Tournament of Roses 
began in 1961 when the 
company first supplied two-
wheeled vehicles for the 1962 
Rose Parade operations.

 Honda entered the 
company’s first float, themed 
“Visions of Tranquility,” in 
the Rose Parade in 1977. 
Since then, Honda float 
entries have highlighted 
iconic images, including 
astronauts, trains, fire-
breathing dragons, robots 
and space ships. Honda’s 
entries have garnered 
awards in 15 of the past 16 
Rose Parades, including 
consecutive wins in the last 
12.

 In an effort to find ways 
to minimize the damage 
caused by natural hazards, 
the California Institute of 
Technology (Caltech) has 
established the Terrestrial 
Hazard Observation and 
Reporting Center (THOR) 
officials announced last week. 

 “From the current flooding 
in Pakistan, to the recent 
earthquake in Haiti, to the 
constant threat of wildfires 
in our own backyard, we are 
consistently reminded of the 
devastating impact natural 
hazards can have on society,” 
says Caltech president Jean-
Lou Chameau. “Now, with the 
generous support of Foster 
and Coco Stanback, Caltech 
scientists and engineers 
will be able to study these 
critical issues in a unique 
interdisciplinary environment. 
THOR will help communities 
around the world determine 
how to best prepare for, 
anticipate, and respond to 
various natural hazards, 
hopefully saving lives in the 
process.” 

 Foster and Coco Stanback, 
based in Irvine, gave $6.7 
million, and another $3.35 
million came from the Gordon 
and Betty Moore matching 
program.

 The center will span two 
divisions at Caltech, Geological 
and Planetary Sciences (GPS) 
and Engineering and Applied 
Science (EAS).

 Natural hazards that fall 
under THOR’s purview 
include global climate change, 
earthquakes, tsunamis, 
landslides, wildfires, and 
extreme weather events such 
as droughts, among others.

 “The interdisciplinary 
and interactive nature of 
engineering at Caltech allows 
us to translate scientific 
knowledge and discovery 
into applications with direct 
societal impact,” says Ares 
Rosakis, the von Kármán 
Professor of Aeronautics, 
professor of mechanical 
engineering, and chair of 
the division of Engineering 
and Applied Science. “One 
of the areas of pioneering 
research and innovation made 
possible by THOR is seismo-
engineering. The boundaries 
of seismo-engineering are 
fuzzy ones and lie exactly in the 
interface between seismology 
and earthquake engineering. 
We are delighted to have the 
opportunity to explore these 
boundaries.”

 The center will be housed 
within the newly renovated 
Linde + Robinson Laboratory 
on the Caltech campus.

 Artist Jerry Ortega (pictured far right) stands next to close friends who helped him paint the 90 square 
foot mural now on display at the Pasadena Federal Credit Union

 Artist Jerry Ortega said that 
it is not every day he gets the 
chance to paint a 90 square foot 
mural like the one unveiled 
Thursday as part of Pasadena 
Federal Credit Union (PFCU) 
celebrating its 75th anniversary. 

 Ortega, an alumnus of Pasadena 
City College and Art Center 
College of Design, said when he 
got the chance, he jumped on it. 

 “It is kind of amazing that 
Pasadena has something like 
this,” he said. “It’s quite an 
honor to be part of this whole 
evolution.” 

 Although he has commissioned 
other murals, he said this was 
the first one he had painted in 
Pasadena. The mural depicts 
City Hall in the middle of the 
painting, with well known city 
activates on the sides. 

 Ortega said after graduating in 
2008, he started working on film 
and television. He is currently 
working on the hit game show 
Hole in the Wall.

 Pasadena Mayor Bill Bogard, 
Chief of Police Phillip L. Sanchez 
and Los Angeles County 
Supervisor Mike Antonovich 
also attended along with PFCU 
Senior Vice President of Real 
Estate and Operations George 
Salardeau.

Rose Bowl Financing Plan to be Released 

By Dean Lee 

As part of an update to the 
ongoing large scale Rose Bowl 
Stadium renovation project, city 
Council Member Victor Gordo, 
gave an overview Monday night 
of the involved timeline leading 
up to Jan. 11 when Phase I 
construction is set to begin. 

 Other council members said 
they have been uneasy with 
the funding secrecy behind the 
project. Gordo said the financial 
program will be made public 
online Sept. 27, three days 
before the first public hearing 
when the Rose Bowl Operating 
Company (RBOC) takes up the 
issue at their Sept 30 meeting. 

 “I hope that they are 
arrayed in a fashion, because 
they are complicated, that’s 
comprehensible to the public,” 
Councilmember Terry Tornek 
said. “Highlighted in a way that 
people can understand what the 
sources and uses of funds will 
be.”

 Tornek said he has gotten pubic 
comments about the funding.

 “People need to have some 
opportunity to understand 
these numbers and digest them,” 
he said. “We are asking them to 
do it in a very compressed time.”

 Gordo said the public would 
also have an opportunity for 
comment Oct. 4 and possibly 
Oct. 11 when the issue comes 
before the council.

 Gordo summarized, restating, 
if all goes well the ROBC would 
approve the funding Sept. 30 
and then October 4, he said the 
council would take up both the 
financing and approving the 
plan bond documents. Oct 19, 
Phase I work bids are due; Nov. 
4 the RBOC would approve the 
construction contracts; Nov. 23 
the Build America Bonds close 
and then Jan. 11 construction 
would begin.

KPCC to Host Fiorina and Boxer Debate


By Dean Lee

 The second debate between 
Sen. Barbara Boxer and 
Republican challenger 
Carly Fiorina is set to take 
place Wednesday at the 
Southern California Public 
Radio (SCPR) network 
headquarters. The two will 
engage in a radio debate 
hosted by La Opinion and 
public radio station 89.3 
KPCC-FM. 

 The debate will air 1 to 2 p.m. 
on Patt Morrison’s program. 
Morrison and La Opinion’s 
metro editor, Gabriel Lerner, 
will moderate.

 “KPCC and La Opinión have 
my thanks and appreciation 
for their efforts in 
coordinating this important 
opportunity for the people of 
California to hear firsthand 
from both Senator Boxer 
and me.” Fiorina said in a 
statement released earlier 
this month. “I look forward 
to having a substantive 
conversation with her about 
our very different approaches 
to taxation, job creation and 
the role of government in 
our lives, among many other 
important issues at stake in 
this election,” 

 Local Democrats said 
they will take part in a “big, 
positive pro-Boxer visual 
presence,” on the streets of 
the city to [sarcastically] 
“welcome,” Fiorina as she 
arrives at the debate. They 
said parking; signs and Boxer 
gear will be available at 
Jones Coffee Roasters, 693 S 
Raymond Ave, a block from 
the KPCC studio. 

 Boxer and Fiorina’s first 
debate, Sept. 1, took place 
at Saint Mary’s College in 
Northern California. 

 The two verbally battled over 
who was better equipped to 
turn around the state’s jobless 
rate, which as been higher 
than 12 percent for months. 
Fiorina blamed Boxer for 
devastating California 
while Boxer fired back that 
Fiorina shipped 30,000 jobs 
overseas before being let go 
as Hewlett-Packard’s CEO. 

The hour long debate 
included other topics, such 
as immigration, abortion and 
gay marriage. Fiorina said 
she would like to see legalized 
abortion overturned. Fiorina 
also said marriage should be 
between a man and a woman. 
Boxer said she supports 
comprehensive immigration 
reform although apposes a 
guest worker program. 

 The first debate was hosted 
by KTVU, the San Francisco 
Chronicle and KQED. 

 KPCC’s studios are at, 474 
South Raymond Avenue. 
The event will also broadcast 
live on public radio stations 
around the state. There will 
also be live-streamed on 
KPCC’s Web site at www.
scpr.org and laopinion.com.

Citizen Journalism Meet-up

 

 

 

 The Pasadena Community 
Network and this newspaper 
are holding a workshop on 
Citizen Journalism. 

 This group is the place where 
aspiring journalists can learn 
from trained professionals 
and support their local 
community by covering 
what’s really happening in 
their neighborhoods.

 We will put the news in your 
hands. Learn how to find 
the story, the tools needed 
to capture the story and the 
means to tell the story using 
the power of video, audio 
and print along with online 
social media The next 
meeting will be September 
28, from 6 to 8p.m. at the 
Pasadena Community 
Network - Studio G, 2057 N. 
Los Robles Ave.

 For more info call 
626.794.8585 or visit 
pasadenan.ning.com.

 
Learn not just how 
to blog but how to 
report the news

Pet of the 
Week


Boys and Girls Club to Hold 
Black Tie and Burgers

 

 The Boys and Girls Club of 
Pasadena will host thier annual 
fundraising event, Black Tie 
and Burgers affair. 

 Mayor Bogaard, Assembly 
member Anthony Portantino 
(La Canada Flintridge), and 
other distinguished guests, will 
be on hand to enjoy the fun and 
encourage support of the Clubs. 
Other activities for the evening 
will include both a silent auction 
filled with amazing gift-giving 
items, as well as a live auction 
that features extravagant 
packages and events. Music for 
the evening will be provided 
by two live bands. Ticket sold 
($150)includes sponsorship 
of one child’s annual $75 club 
membership. In-N-Out Burger 
will provide the main course, 
The Black Tie and Burgers 
affair will be held on Saturday, 
October 16th at 6:00 p.m. at the 
Wallace Neff home of Eileen 
and Michael Williamson in 
Pasadena.

 More information at: 
bgcpasadena.org.

Bogaard Elected to League of Cities Board 

 Honey, a gorgeous, two 
year old, German Shepherd 
is not only lovely but such a 
wonderful dog. She can be 
calm and affectionate but also 
likes to play and gets along 
with other dogs. She will surely 
make a great companion. 
Come visit her today!

 The regular dog adoption 
fee is $120, which includes 
medical care prior to adoption, 
spaying or neutering, 
vaccinations, and a follow-up 
visit with a participating vet.

 Please call 626-792-7151 
and ask for A276854 or come 
to the Pasadena Humane 
Society & SPCA, 361 S. 
Raymond Ave , Pasadena 
CA , 91105 . Our adoption 
hours are 11-4 Sunday, 
9-5 Tuesday, Wednesday, 
Thursday, and Friday, and 
9-4 Saturday. Directions and 
photos of all pets updated 
hourly may be found at www.
pasadenahumane.org

 
Pasadena Mayor Bill Bogaard 
was elected second vice 
president of the League of 
California Cities’ board of 
directors on Friday, Sept. 17, in 
San Diego.

 Mayor Bogaard joins the 
board of directors’ executive 
committee, which includes 
League President and Modesto 
Mayor Jim Ridenour, First 
Vice President and Mountain 
View City Councilman Mike 
Kasperzak and Immediate 
Past President and Hemet 
City Councilwoman Robin 
Lowe. The new officers were 
introduced at the closing general 
session of the League’s 112th 
Annual Conference & Expo in 
San Diego on Sept. 17. 

 Having served the last two 
years on the board of directors 
representing the League’s 
Los Angeles Division, Mayor 
Bogaard was elected second 
vice president on the League 
board and will proceed to first 
vice president in 2011 and 
ultimately League president in 
2012. The Los Angeles County 
Division is the largest of 16 
regional divisions of the League 
of California Cities and is 
comprised of the 88 cities in Los 
Angeles County. 

 “I am pleased to serve as 
second vice president of the 
League and intend to work 
diligently on behalf of cities 
throughout California,” said 
Pasadena Mayor Bill Bogaard. 
“Our first priority is Proposition 
22 on the November ballot, the 
Local Taxpayer, Public Safety 
and Transportation Protection 
Act of 2010. If approved by 
voters, this initiative would stop 
the state from taking, diverting 
or borrowing real property taxes 
and other revenues intended for 
local services.” 

 “Mayor Bogaard is committed 
to serving not only the residents 
of his city of Pasadena, but all of 
California’s cities. He is a strong 
advocate for local government 
and protecting local funds. It is 
an honor to have him serve as 
a League leader,” said League 
Executive Director Chris 
McKenzie. 


‘City Beat’ Topics Include Rose 
Bowl Renovation, Proposition 19

 Topics on the latest edition 
of “City Beat” on KPAS and 
the Internet include Reese’s 
Retreat, a playground under 
construction at Brookside Park 
for children with and without 
disabilities; planned renovation 
and expansion of the Rose 
Bowl Stadium; and California 
Proposition 19, also known 
as the marijuana legalization 
initiative.

 Moderator Ann Erdman is 
joined by Pasadena Vice Mayor 
Victor Gordo, Pasadena Weekly 
reporter André Coleman and 
Crown City News anchor/news 
director Tami DeVine. 

 “City Beat” replays Mondays 
at 2 and 6 p.m., Tuesdays at 7:30 
p.m., Wednesdays at 8:30 a.m., 
Thursdays at 7 p.m., Fridays at 
8:30 p.m., Saturdays at 5:30 p.m. 
and Sundays at 8:30 a.m.

 KPAS is on channel 3 on the 
Charter Communications cable 
system in Pasadena . Streaming 
video of all KPAS programming 
can be accessed in real time by 
going to www.cityofpasadena.
net/publicaffairs and clicking 
on the KPAS icon.

 For more information call 
(626) 794-8585.

Mountain Views News 80 W Sierra Madre Blvd. No. 327 Sierra Madre, Ca. 91024 Office: 626.355.2737 Fax: 626.609.3285 Email: editor@mtnviewsnews.com Website: www.mtnviewsnews.com