Mountain Views News          Saturday, August 14, 2010

9

Legal Notices

 MountainViews-Observer Saturday, August 14, 2010 

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108886

The following person(s) is (are) doing business as: 4th 
STREET COLLECTIVE, INC., 1069 E. WARDLOW 
RD., LONG BEACH, CA 90807. Full name of 
registrant(s) is (are) 4th STREET COLLECTIVE, 
INC., 1069 E. WARDLOW RD., LONG BEACH, 
CA 90807. This Business is conducted by: A 
CORPORATION. Signed: CHRISTINE DONELON. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/10/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108885

The following person(s) is (are) doing business as: 
CENTRAL LONG BEACH COLLECTIVE, 1667 
W. 9th ST., LONG BEACH, CA 90813. Full name 
of registrant(s) is (are) CLB COLLECTIVE, INC., 
1667 W. 9th ST., LONG BEACH, CA 90813. This 
Business is conducted by: A CORPORATION. 
Signed: JEREMIE MOE. This statement was filed 
with the County Clerk of Los Angeles County on 
08/10/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108884

The following person(s) is (are) doing business as: 
NLB COLLECTIVE, INC., 2335 LONG BEACH 
BLVD., LONG BEACH, CA 90815. Full name of 
registrant(s) is (are) NLB COLLECTIVE, INC., 2335 
LONG BEACH BLVD., LONG BEACH, CA 90815. 
This Business is conducted by: A CORPORATION. 
Signed: CRAIG MOCK. This statement was filed 
with the County Clerk of Los Angeles County on 
08/10/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108896

The following person(s) is (are) doing business 
as: R.L.B. COLLECTIVE, INC., 2119 CURRY 
AVE., LONG BEACH, CA 90805. Full name of 
registrant(s) is (are) R.L.B. COLLECTIVE, INC., 
2119 CURRY AVE., LONG BEACH, CA 90805. 
This Business is conducted by: A CORPORATION. 
Signed: JOSH HOWARD. This statement was filed 
with the County Clerk of Los Angeles County on 
08/10/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108897

The following person(s) is (are) doing business as: 
APOTHECORY’S ASSISTANTS COLLECTIVE, 
5660 E. PACIFIC COAST HWY. STE E, LONG 
BEACH, CA 90814. Full name of registrant(s) is (are) 
APOTHECORY’S ASSISTANTS COLLECTIVE, 
5660 E. PACIFIC COAST HWY. STE E, LONG 
BEACH, CA 90814. This Business is conducted 
by: A CORPORATION. Signed: CHRISTOPHER 
DONELON. This statement was filed with the 
County Clerk of Los Angeles County on 08/10/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1101798

The following person(s) is (are) doing business as: 
ARGUMEDO ENTERPRISES, 126 FLORENCE 
AVE., MONTEREY PARK, CA 91755. Full name of 
registrant(s) is (are) JOSE ARGUMEDO, MELINDA 
ARGUMEDO, 126 FLORENCE AVE., MONTEREY 
PARK, CA 91755. This Business is conducted 
by: A GENERAL PARTNERSHIP. Signed: JOSE 
ARGUMEDO. This statement was filed with the 
County Clerk of Los Angeles County on 08/09/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on 1/1/10. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1117541

The following person(s) is (are) doing business 
as: POWER ELECTRIC, 11415 205th ST., 
LAKEWOOD, CA 90715. Full name of registrant(s) 
is (are) FERNANDO ALVARADO, 11415 205th ST., 
LAKEWOOD, CA 90715. This Business is conducted 
by: AN INDIVIDUAL. Signed: FERNANDO 
ALVARADO. This statement was filed with the 
County Clerk of Los Angeles County on 08/11/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1107567

The following person(s) is (are) doing business as: 
SAV-ON SHUTTLE, 2536 W. 155th ST., GARDENA, 
CA 90248. Full name of registrant(s) is (are) 
JOHN JOSEPH KOROCKA, 2536 W. 155th ST., 
GARDENA, CA 90249. This Business is conducted 
by: AN INDIVIDUAL. Signed: JOHN J. KOROCKA. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/10/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1106833

The following person(s) is (are) doing business as: 
SMOOCHES KOUTURE; URBAN ROCCSTAR; 
URBAN KOUTURE; FAMOUS KIDDS, 230 N. 
KENWOOD ST. #223, BURBANK, CA 91505. Full 
name of registrant(s) is (are) DESHONDA HARRIS, 
230 N. KENWOOD ST. #223, BURBANK, CA 91505. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: FDESHONDA HARRIS. This statement was 
filed with the County Clerk of Los Angeles County 
on 08/10/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business name 
or names listed above on 08/01/2010. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1108774

The following person(s) is (are) doing business as: 
SOPPS AUTO LIENS & REGISTRATION, 155 
W. MANCHESTER AVE., LA., CA 90003. Full 
name of registrant(s) is (are) CHUNG WON KIM, 
107 S. RAMPART BLVD., L.A., CA 90057. This 
Business is conducted by: AN INDIVIDUAL. Signed: 
CHUNG WON KIM. This statement was filed with 
the County Clerk of Los Angeles County on 08/10/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1099925

The following person(s) is (are) doing business 
as: SYNERMED FINANCIAL SERVICES; 
SYNERMED FINANCIAL GROUP, 308 S. FIRST 
AVE. STE A, ARCADIA, CA 91006. Full name of 
registrant(s) is (are) PETER LOPEZ, 2905 MINTO 
CT., L.A., CA 90032. This Business is conducted 
by: AN INDIVIDUAL. Signed: PETER ANDRADE 
LOPEZ. This statement was filed with the County 
Clerk of Los Angeles County on 08/09/10. The 
registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1101813

The following person(s) is (are) doing business as: 
WAL ENTERPRISES, 510 N. VIRGIL AVE. #1, 
L.A., CA 90004. Full name of registrant(s) is (are) 
WILLIAM ALEXANDER LOPEZ, 510 N. VIRGIL 
AVE. #1, L.A., CA 90004, GNC ASSOCIATION, 
INC., 2730 EL PRESIDIO ST., CARSON, CA 
90810. This Business is conducted by: A GENERAL 
PARTNERSHIP. Signed: WILLIAM ALEXANDER 
LOPEZ. This statement was filed with the County 
Clerk of Los Angeles County on 08/09/10. The 
registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on 01/01/10. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 14, 21, 28, Sept. 4, 2010 FICTITIOUS 
BUSINESS NAME STATEMENT

File No. 10-1056596

The following person(s) is (are) doing business as: 
ART WITH SARA, 12147 LAKELAND RD. #24, 
SANTA FE SPRINGS, CA 90670. Full name of 
registrant(s) is (are) SARA JOY MEEKER, 12147 
LAKELAND RD. #24, SANTA FE SPRINGS, 
CA 90670. This Business is conducted by: AN 
INDIVIDUAL. Signed: SARA MEEKER. This 
statement was filed with the County Clerk of Los 
Angeles County on 07/30/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1064951

The following person(s) is (are) doing business as: 
B’DAZZLE AFFAIRS, 12646 OXFORD DR., LA 
MIRADA, CA 90638. Full name of registrant(s) is 
(are) MONICA R. MITCHELL, 12646 OXFORD 
DR., LA MIRADA, CA 90638. This Business is 
conducted by: AN INDIVIDUAL. Signed: MONICA 
R. MITCHELL. This statement was filed with the 
County Clerk of Los Angeles County on 08/02/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on JULY 2007. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1073706

The following person(s) is (are) doing business as: 
COUTURECATCH.COM, 10925 RANCHITO ST., 
EL MONTE, CA 91731. Full name of registrant(s) is 
(are) JACK CASTANEDA, 10925 RANCHITO ST., 
EL MONTE, CA 91731. This Business is conducted 
by: AN INDIVIDUAL. Signed: JACK CASTANEDA. 
This statement was filed with the County Clerk of 
Los Angeles County on 08/03/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1079544

The following person(s) is (are) doing business as: 
DOSALITE; DOSA LIGHT, 11710 SOUTH ST. 
#106, ARTESIA, CA 90701. Full name of registrant(s) 
is (are) PICKLES INDIA, LLC, 11688 SOUTH 
ST. #107, ARTESIA, CA 90701. This Business is 
conducted by: A LIMITED LIABILITY COMPANY. 
Signed: NAG POT LA. This statement was filed with 
the County Clerk of Los Angeles County on 08/04/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on 08/15/10. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1072446

The following person(s) is (are) doing business as: 
EAGLE EYE DETECTIONS, 10512 NASHVILLE, 
WHITTIER, CA 90604. Full name of registrant(s) 
is (are) ANTHONY WOODWARD, 10512 
NASHVILLE, WHITTIER, CA 90604. This Business 
is conducted by: AN INDIVIDUAL. Signed: 
ANTHONY WOODWARD. This statement was filed 
with the County Clerk of Los Angeles County on 
08/03/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1048695

The following person(s) is (are) doing business as: 
FANCY HOUSE, 2946 FOOTHILL BLVD. STE 
B, LA CRESCENTA, CA 91214. Full name of 
registrant(s) is (are) HONG-SEUP KIM, SEUNG-
HWA KIM, 3707 DENNY ST., LA CRESCENTA, 
CA 91214. This Business is conducted by: AN 
INDIVIDUAL. Signed: HONG-SEUP KIM. This 
statement was filed with the County Clerk of Los 
Angeles County on 07/29/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1054789

The following person(s) is (are) doing business as: 
GUTIERREZ PRODUCE, 2124 VIOLET ST., L.A., 
CA 90021. Full name of registrant(s) is (are) MANUEL 
GUTIERREZ JR., MANUEL GUTIERREZ, 1142 
S. HICKS AVE., L.A., CA 90023. This Business is 
conducted by: CO-PARTNERS. Signed: MANUEL 
GUTIERREZ JR. This statement was filed with the 
County Clerk of Los Angeles County on 07/30/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1070207

The following person(s) is (are) doing business as: 
LEAR MUSIC; EGAP MUSIC, 5125 LORELEI 
AVE., LAKEWOOD, CA 90712. Full name of 
registrant(s) is (are) DERAEL MUSIC, LLC, 5125 
LORELEI AVE., LAKEWOOD, CA 90712. This 
Business is conducted by: A LIMITED LIABILITY 
COMPANY. Signed: ROBERT M. DEWITZ. This 
statement was filed with the County Clerk of Los 
Angeles County on 08/03/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1047961

The following person(s) is (are) doing business as: 
RADAR SKATEBOARDS, 13808 IMPERIAL HWY. 
#160, SANTA FE SPRINGS, CA 90670. Full name 
of registrant(s) is (are) RORY RUSSELL, 12 LOST 
CANYON, RANCHO SANTA MARGARITA, 
CA 92688. This Business is conducted by: AN 
INDIVIDUAL. Signed: RORY RUSSELL. This 
statement was filed with the County Clerk of Los 
Angeles County on 07/29/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1072183

The following person(s) is (are) doing business 
as: SOFT ENERGY, 122 N. ANITA AVE., L.A., 
CA 90049. Full name of registrant(s) is (are) 
EMA LIGHTING, INC., 122 N. ANITA AVE., 
L.A., CA 90049. This Business is conducted by: 
A CORPORATION. Signed: KAMI EMEIN. This 
statement was filed with the County Clerk of Los 
Angeles County on 08/03/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: Aug. 7, 14, 21, 28, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0976965

The following person(s) is (are) doing business 
as: ANGEL CARE HEALTH SERVICES, 930 
ZOOK DR., GLENDALE, CA 91202. Full name of 
registrant(s) is (are) IMELDA ARIENZA, 930 ZOOK 
DR., GLENDALE, CA 91202. This Business is 
conducted by: AN INDIVIDUAL. Signed: IMELDA 
ARIENZA. This statement was filed with the 
County Clerk of Los Angeles County on 0716/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0990830

The following person(s) is (are) doing business as: 
BEVERLY MINI OUTLET, 4151 BEVERLY BLVD. 
STE 104, L.A., CA 90004. Full name of registrant(s) 
is (are) JORGE GIL, 927 N. SERRANO AVE., 
L.A., CA 90029. This Business is conducted by: AN 
INDIVIDUAL. Signed: JORGE GIL. This statement 
was filed with the County Clerk of Los Angeles County 
on 0720/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business 
name or names listed above on N/A. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0991369

The following person(s) is (are) doing business as: 
CSB HEALTH SERVICES, 28930 GUNTER RD., 
RPV, CA 90275. Full name of registrant(s) is (are) 
CHARILYN BRINGAS, 28930 GUNTER RD., 
RPV, CA 90275. This Business is conducted by: AN 
INDIVIDUAL. Signed: CHARILYN BRINGAS. 
This statement was filed with the County Clerk of 
Los Angeles County on 0720/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on 8/1/01. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1006403

The following person(s) is (are) doing business as: 
GENTLES ENTERTAINMENT, 2450 CEDAR AVE. 
APT. 6, LONG BEACH, CA 90806. Full name of 
registrant(s) is (are) DONOVAN GENTLES, 2450 
CEDAR AVE. APT. 6, LONG BEACH, CA 90806. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: DONOVAN GENTLES. This statement was 
filed with the County Clerk of Los Angeles County 
on 0722/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business name 
or names listed above on 7/2009. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0910348

The following person(s) is (are) doing business 
as: GLOBAL ACCESS TELECOM; GLOBAL 
NETWORK TELECOM, 9847 CEDAR ST. 
#5, BELLFLOWER, CA 90706. Full name of 
registrant(s) is (are) JOSEPH DIO, 9847 CEDAR 
ST. #5, BELLFLOWER, CA 90706. This Business is 
conducted by: AN INDIVIDUAL. Signed: JOSEPH 
DIO. This statement was filed with the County Clerk 
of Los Angeles County on 0702/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0976210

The following person(s) is (are) doing business as: 
LITTLE DEDUCTIONS TAX SERVICES, 836 
W. 75th ST. APT. 1, L.A., CA 90044. Full name of 
registrant(s) is (are) JUANITA JONES, 836 W. 75th 
ST. #1, L.A., CA 90044. This Business is conducted 
by: AN INDIVIDUAL. Signed: JUANITA JONES. 
This statement was filed with the County Clerk of 
Los Angeles County on 0716/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0989384

The following person(s) is (are) doing business as: 
MLM TELECOMMUNICATIONS, 9847 CEDAR 
ST. #5, BELLFLOWER, CA 90706. Full name of 
registrant(s) is (are) MARILYN L. MENDIORO, 
ARMENIO G. MENDIORO, 9847 CEDAR ST. 
#5, BELLFLOWER, CA 90706. This Business 
is conducted by: HUSBAND and WIFE. Signed: 
MARILYN L. MENDIORO. This statement was 
filed with the County Clerk of Los Angeles County 
on 0720/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business 
name or names listed above on N/A. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0998370

The following person(s) is (are) doing business as: 
MOTHER EARTH ENTERPRISES; IT’S ALL 
ABOUT MEE, 1329 N. CENTRAL AVE. STE A, 
GLENDALE, CA 91202. Full name of registrant(s) is 
(are) CHRISTOPHER MARUSICH, 622 DE NOVA 
ST., LA CANADA, CA 91011, EDWIN CHEN, 
1035 DON PABLO, ARCADIA, CA 91006. This 
Business is conducted by: CO-PARTNERS. Signed: 
CHRISTOPHER MARUSICH. This statement was 
filed with the County Clerk of Los Angeles County 
on 0721/10. The registrant(s) has (have) commenced 
to transact business under the fictitious business 
name or names listed above on N/A. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0991368

The following person(s) is (are) doing business 
as: PENINSULA BILLING SOLUTIONS, 28930 
GUNTER RD., RPV, CA 90275. Full name of 
registrant(s) is (are) CHARILYN BRINGAS, 28930 
GUNTER RD., RPV, CA 90275. This Business 
is conducted by: AN INDIVIDUAL. Signed: 
CHARILYN BRINGAS. This statement was filed 
with the County Clerk of Los Angeles County on 
0720/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1006371

The following person(s) is (are) doing business as: 
PURE KONCEPT DISTRIBUTOR, 1720 S. SAN 
GABRIEL BLVD. #210, SAN GABRIEL, CA 91776. 
Full name of registrant(s) is (are) SIMON L. WONG, 
3550 RIO HONDO AVE., ROSEMEAD, CA 91770. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: SIMON L. WONG. This statement was filed 
with the County Clerk of Los Angeles County on 
0722/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-0997566

The following person(s) is (are) doing business as: 
THE BUCCANEER LOUNGE, INC., 70 W. SIERRA 
MADRE BLVD., SIERRA MADRE, CA 91024. Full 
name of registrant(s) is (are) THE BUCCANEER 
LOUNGE, INC., 70 W. SIERRA MADRE BLVD., 
SIERRA MADRE, CA 91024. This Business 
is conducted by: A CORPORATION. Signed: 
GERALDINE A. FRASER. This statement was filed 
with the County Clerk of Los Angeles County on 
0721/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name 
or names listed above on MAY 2009. NOTICE- This 
Fictitious Name Statement expires five years from the 
date it was filed in the office of the County Clerk. A 
new Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 24, 31, Aug. 7, 14, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1009951

The following person(s) is (are) doing business as: 
ALEX’Z MINI MARKET, 206 W. ADAMS BLVD., 
L.A., CA 90007. Full name of registrant(s) is (are) 
MIGUEL TOVAR, 414 E. 40th PL., L.A., CA 90011. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: MIGUEL TOVAR. This statement was filed 
with the County Clerk of Los Angeles County on 
07/23/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1020573

The following person(s) is (are) doing business as: 
ALPHA MARKETING GROUP, 1626 N. WILCOX 
ST. #157, L.A., CA 90028. Full name of registrant(s) 
is (are) STEVEN SLATER, 7626 N. WILCOX ST. 
#157, L.A., CA 90028. This Business is conducted 
by: AN INDIVIDUAL. Signed: STEVEN SLATER. 
This statement was filed with the County Clerk of 
Los Angeles County on 07/26/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above on 
7/26/10. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1020793

The following person(s) is (are) doing business as: 
BUNDY’S CAR WASH, 1431 E. FLORENCE AV., 
L.A., CA 90001. Full name of registrant(s) is (are) 
ABUNDIO MAGANA, 1431 E. FLORENCE AV., 
L.A., CA 90001. This Business is conducted by: 
AN INDIVIDUAL. Signed: ABUNDIO MAGANA. 
This statement was filed with the County Clerk of 
Los Angeles County on 07/26/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1013763

The following person(s) is (are) doing business as: 
GREAT CREATIONS, 238 E. 69th WAY, LONG 
BEACH, CA 90805. Full name of registrant(s) is 
(are) JESIAH HARRIS, 238 E. 69th WAY., LONG 
BEACH, CA 90805. This Business is conducted 
by: AN INDIVIDUAL. Signed: JESIAH HARRIS. 
This statement was filed with the County Clerk of 
Los Angeles County on 07/23/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above 
on N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1013197

The following person(s) is (are) doing business as: 
IPOD SOLUTIONS, 395 SANTA MONICA PL. 
#192, SANTA MONICA, CA 90401. Full name 
of registrant(s) is (are) RUTVIK BAROT, 3826 
PROSPECT AVE. #7, CULVER CITY, CA 90232. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: RUTVIK BAROT. This statement was filed 
with the County Clerk of Los Angeles County on 
07/23/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1044007

The following person(s) is (are) doing business as: 
JESSI APPAREL, 120 E. 8th ST. #901, L.A., CA 
90014. Full name of registrant(s) is (are) MANUEL 
GONZALEZ ALVAREZ, 610 S. BONNIE BRAE ST. 
#111, L.A., CA 90037. This Business is conducted by: 
AN INDIVIDUAL. Signed: MANUEL GONZALEZ 
ALVAREZ. This statement was filed with the 
County Clerk of Los Angeles County on 07/29/10. 
The registrant(s) has (have) commenced to transact 
business under the fictitious business name or names 
listed above on N/A. NOTICE- This Fictitious Name 
Statement expires five years from the date it was filed 
in the office of the County Clerk. A new Fictitious 
Business Name Statement must be filed prior to 
that date. The filing of this statement does not of 
itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1029314

The following person(s) is (are) doing business as: 
MOPED CITY, 4511 ABBOTT RD., LYNWOOD, CA 
90262. Full name of registrant(s) is (are) AURORA 
V. RODRIGUEZ, CARLOS J. RODRIGUEZ, 
4511 ABBOTT RD., LYNWOOD, CA 90262. This 
Business is conducted by: CO-PARTNERS. Signed: 
AURORA V. RODRIGUEZ. This statement was filed 
with the County Clerk of Los Angeles County on 
07/27/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1045526

The following person(s) is (are) doing business as: 
PUENTE HILLS SUBARU, 17801 E. GALE AVE., 
CITY OF INDUSTRY, CA 91748. Full name of 
registrant(s) is (are) BAKHTIARI, LLC., 17801 E. 
GALE AVE., CITY OF INDUSTRY, CA 91748. This 
Business is conducted by: A LIMITED LIABILITY 
COMPANY. Signed: OSCAR BAKHTIARI. This 
statement was filed with the County Clerk of Los 
Angeles County on 07/29/10. The registrant(s) has 
(have) commenced to transact business under the 
fictitious business name or names listed above on 
N/A. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1014188

The following person(s) is (are) doing business as: 
ROMO PLANNING GROUP, INC.; RPG, INC., 
2560 N. LOS LOMITAS WAY, COVINA, CA 91724. 
Full name of registrant(s) is (are) ROMO PLANNING 
GROUP, INC., 2560 N. LOS LOMITAS WAY, 
COVINA, CA 91724. This Business is conducted by: 
A CORPORATION. Signed: GUSTAVO J. ROMO. 
This statement was filed with the County Clerk of 
Los Angeles County on 07/23/10. The registrant(s) 
has (have) commenced to transact business under 
the fictitious business name or names listed above on 
FEB. 2001. NOTICE- This Fictitious Name Statement 
expires five years from the date it was filed in the 
office of the County Clerk. A new Fictitious Business 
Name Statement must be filed prior to that date. The 
filing of this statement does not of itself authorize 
the use in this state of a Fictitious Business Name in 
violation of the rights of another under Federal, State, 
or common law (See section 14411 et seq. Business 
and Professions Code)Publish: Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

FICTITIOUS BUSINESS NAME STATEMENT

File No. 10-1024685

The following person(s) is (are) doing business as: 
SOPRO SOUND; OLIVER PROMOTIONS, 6573 
CERRITOS AVE., LONG BEACH, CA 90805. Full 
name of registrant(s) is (are) BOBBY L. OLIVER JR., 
6573 CERRITOS AVE., LONG BEACH, CA 90805. 
This Business is conducted by: AN INDIVIDUAL. 
Signed: BOBBY L. OLIVER JR. This statement was 
filed with the County Clerk of Los Angeles County on 
07/27/10. The registrant(s) has (have) commenced to 
transact business under the fictitious business name or 
names listed above on N/A. NOTICE- This Fictitious 
Name Statement expires five years from the date it 
was filed in the office of the County Clerk. A new 
Fictitious Business Name Statement must be filed 
prior to that date. The filing of this statement does not 
of itself authorize the use in this state of a Fictitious 
Business Name in violation of the rights of another 
under Federal, State, or common law (See section 
14411 et seq. Business and Professions Code)Publish: 
Mountain Views News 

Dates Pub: July 31, Aug. 7, 14, 21, 2010

City of Sierra Madre 

PUBLIC HEARING NOTICE

To: Citywide

From: The City of Sierra Madre

Subject: PROPOSED RESIDENTIAL CANYON ZONE ORDINANCE

Applicant: City of Sierra Madre

Project Location: Properties within the proposed Residential Canyon Zone of 
the City of Sierra Madre, County of Los Angeles, State of California 

The City of Sierra Madre gives notice, pursuant to State of California law, that the 
Planning Commission will conduct a public hearing to consider a text amendment 
to the City’s Zoning Code (Title 17), and corresponding Zone Change and 
General Plan Amendment for the proposed Residential Canyon (RC) Zone. The 
difficulties inherent in applying citywide R-1 Zoning standards to the Canyon 
area of Sierra Madre prompts the need to adopt zoning standards that allow 
reasonable development of properties located therein while preserving the unique 
character and natural environment of this area, as well as preserving the overall 
quality of life for its residents. The purpose of the new Ordinance is to 1) facilitate 
residential canyon preservation through single-family development standards 
as set forth in this chapter; 2) maintain the environmental equilibrium unique 
to the residential canyon consistent with the aesthetic of its rustic and historic 
character; and 3) establish dwelling size, lot coverage, building massing, and floor 
area ratios which are consistent with the smaller homes and lots in the canyon 
area. Adoption of the Ordinance includes amendments to the City’s Zoning Map, 
Land Use Map and amendment to Title 17 (Zoning Code) of the City of Sierra 
Madre Municipal Code.

DATE AND TIME OF HEARING PLACE OF HEARING

City of Sierra Madre City of Sierra Madre

Planning Commission meeting City Council Chambers

Thursday, August 19, 2010 232 W. Sierra Madre Blvd.

(Hearing begins at 7:00 p.m.) Sierra Madre, CA 

All interested persons may attend this meeting and the Planning Commission will 
hear them with respect thereto.

ENVIRONMENTAL DETERMINATION: The project qualifies for a Negative 
Declaration pursuant to the provisions of the California Environmental Quality 
Act (CEQA). 

APPEAL: The decision of the Planning Commission, in the case of a denial of a 
proposed amendment, is subject to a 10-business-day appeal period to the City 
Council. If in the future anyone wishes to challenge the decision of the Planning 
Commission in court, one may be limited to raising the issues that were raised or 
presented in written correspondence delivered to the Planning Commission at, 
or before, the scheduled public hearing. For further information on this subject, 
please contact the Development Services Department at (626) 355-7138.

By Order of the Planning Commission

Danny Castro,

Director of Development Services 

SCARY 
DREAMS

 Last night I dreamed 
another variation of 
the same nightmare 
that has plagued 
me since my early 
years of childhood –
being unprepared for 
school. The settings 
and characters have 
changed since those 
days, but the general 
theme of being caught 
unawares continues. 

 Last night’s dream found me in college and 
started with the sickening realization that, not 
only was my algebra final about to take place (as 
you can imagine, math is not my strong suit), but 
I had not completed any of the homework, which 
was usually my primary means of passing left-
brain classes. Furthermore, I had never attended a 
single session. I had no idea where the classroom 
even was!

 Haven’t I already finished college? I asked myself. 
I already have my degree, so I must have. Even in 
my dream state I was aware of these realities.

 Maybe I forgot to take this class and now I’m 
being made to go back and make it up. That must 
be it.

 I spun around to view the myriad of buildings 
and could not find any that looked particularly 
familiar. In reality, my subconscious’ rendition of 
my college is nothing like the real place, but, as 
dreamers do, I knew it was meant to be.

 Time was slipping away and I knew I had 
better at least locate my class. There were many 
people strolling around the grounds, but I was too 
embarrassed to ask any of them where the math 
department was. Desperately, I ran up the stairs 
of the closest building and opened the door to a 
room that felt like the sort of place where people 
would learn about algebra.

 It was the right room, but the test was nearly over 
and my teacher, who I’d never met, was glaring at 
me over a stack of finished exams. I blubbered 
some excuse about bad traffic and sat down 
with a fresh test covered with incomprehensible 
symbols and graphs. I reached into my backpack 
for a pencil, only to discover with horror that my 
underwear and pants were stuffed inside. Trying 
to be a discrete as possible, I looked down and 
realized I had neglected to put them on before 
arriving at school.

 Why didn’t someone stop me? I thought to 
myself. There were plenty of people walking 
around outside. Why would I put my clothes in 
my backpack? I never do that.

 At this point, algebra had lost some of its sting 
and my primary concern was finding a way to 
dress myself without drawing the attention of my 
malevolent teacher and the few remaining test 
takers. As I contemplated how I might accomplish 
this, my subconscious mercifully spit me back to 
reality, and I woke up.

 I stared with wide eyes into the 3 a.m. darkness 
and tried to relax my rigid limbs. I reminded 
myself that, other than balancing my checkbook, 
math is a thing of the past, a foe long ago defeated. 
I have finished higher education and will not have 
to darken the door of a classroom again unless 
I want to. Despite these assurances, I remained 
shaken for several minutes.

 From film, literature, and conversations 
with others, I have come to believe that people 
everywhere experience dreams such as these. It 
seems that going to school universally instills fear 
in children that they will be lost on campus or 
caught with their clothes missing. This led me to 
wonder whether people who have never attended 
school have these dreams as well. Assuming 
school-based nightmares result from fear of 
failure, which is something inherent in the human 
experience, it leads to the question of what people 
used to dream about before school existed.

 Perhaps in nomadic communities people 
dream that when they go out to milk their goats 
all the udders are shaped like pinecones, or are 
just missing altogether. Maybe pre-academic man 
dreamt that when he tried to hunt a mastodon the 
spear bounced off like a rubber gumby toy or went 
spinning away like a boomerang. 

 Considering that fears of discovering oneself 
naked pervade these dreams, one wonders what 
nightmares people who live in cultures that do 
not use clothes have. Do those people dream that 
they suddenly find themselves running around 
the jungle in constricting woolen leotards? Do 
they peer around for a tree to hide behind where 
their fingers can race over their encased bodies 
in search of some fastener that will undo their 
stifling clothing?

 I don’t know, nor does anyone with whom I’ve 
discussed the matter. Perhaps I will dream about 
it tonight. All I know is that I’m glad I’m done 
with algebra! 

KATIE Tse ..........This and That