Mountain Views News     Logo: MVNews     Saturday, May 18, 2013

MVNews this week:  Page 14



 Mountain Views News Saturday, May 18, 2013 



Book Reviews by Jasmine Kelsey Williams 


 “There will come a time; Where you will need someone tonight,” is a line 
from “There Will Come A Time,” a Springsteen-lite song from Noah and The 
Whale. In actuality, the band seems to have taken a class in “Springsteen 101.” 
For their fourth LP, “Heart of Nowhere,” the band embodies the coming-of-
age theme. The ten brand new tracks weave through the turbulent times of 
adolescence. The four-piece rock act even went as far as creating a short film 
as a companion piece to the record. Singer/songwriter Charlie Fink specializes 
in nostalgia here. Fink’s reflective lyrics alongside the band’s crisp 80s new wave influences deliver 
a pretty killer combo. However, with the word “time” is found in three of the song titles. Noah and 
The Whale’s affinity for nostalgia may not always mesh with your own. “Heart of Nowhere” works 
wondrously as a breezy summer album, but on reaching the heights of Springsteen or Lou Reed it falls 
somewhat short. 

 “Heart of Nowhere” segues from lush melodies 
to streamlined guitars. The lightheartedness makes 
for a non-edgy endeavor despite the Springsteen 
mimicking. Fink’s lyrics are pretty conventional, but 
sometimes an intelligible message just purely works. 

 The record is in no short supply of hook-laden 
tunes accompanied by bittersweet vignettes. These 
stories Fink delves into are straight from the heart and there is an endearing allure to them in spite 
of the simplicity. I’m not quite sure if this generation is willing to open up their minds and hearts for 
some nostalgia, but if they proceed to do so, “Heart of Nowhere” can get you thinking. However, since 
the music is driven by pure straightforwardness, you won’t have to think too hard or for too long. The 
stories here talk about ex-lovers, friends, your parents, and not having the slightest clue on what to 
do in life. These are classic topics for anyone growing up. Noah and The Whale make such enjoyable 
music that can captivate you with ease, but the required “darkness” to these themes is greatly missed. 

 On the other hand, it’s truly hard to disregard the band’s efforts in attempting to stand out amongst 
a crowd of imitators. While Noah and The Whale are guilty of such a thing at times, their songs have 
a way of grabbing a hold of you. Sometimes that hold is light, other times you can’t shake it loose. 
The final song, “Not Too Late,” explores the time you go from being a boy to man. It’s that moment in 
time where taking a leap is not only crucial, but wholly necessary. The closing track is an unhurried 
tune that perhaps is Fink’s most heartfelt and best-written tune off the record. “Not Too Late” is the 
anthem of realizing the fun has expired and it’s finally time to look ahead to see where you need to go. 

 You may not know where the journey leads or what obstacles will been seen along the way. All is 
known is the risk seems frightening, but if you’re not afraid, then you’re not taking a chance. And if 
you are not taking a chance, then what the hell are you doing?

Grade: 8 out of 10
Key Tracks: “All Through The Night,” “Silver and Gold,” “One More Night,” “Not Too Late” 

HUNGER - Riders of the Apocalyspe

by Jackie Morse Kessler

The middle of May means finishing up the Riders of the 
Apocalypse series, and we bring forth the first in the series 
Hunger (since this columnist started the series from last to 

Hunger is the starter for the Riders of the Apocalypse series 
and focuses on the protagonist 17-year-old Lisabeth and the 
façade she puts on for her friends and family. The reason for 
this façade is also a strong point in this story that readers may 
be able to understand or even sympathize from experience: 
Lisabeth battles with anorexia and as a result has attempted 
to shut down anyone who questions her or shows concern 
when it comes to food. Lisabeth’s inner demon comes in the 
form of the Thin Voice which always which takes a form 
of criticism when Lisabeth is around food and how much 
she’s allowed to eat, then becomes amplified when Death 
comes to her to inform her of being the Black Rider of the 
Apocalypse, Famine. As the chapters progress, Lisabeth feels the freedom of bringing fullness 
and fulfillment to people who suffer hunger while also conquering the inner battle with her 
anorexia within her. Only when Lisabeth is able to understand the balance of being Famine, 
and wielding the Scales that represent it, is she able to comprehend that there is nothing one 
with hunger as long their remains a balance to replenish one’s strength and also finding the 
courage to ask her friends and family for help with her anorexia. 

Published and copyrighted in 2010, and receiving reviews from Booklist, Kirkus Reviews, 
and Romantic Times Magazine, Jackie Morse Kessler brings together a wonderful series that 
not only thrills readers, but also finding the courage to overcome one’s own personal demons.
Artist: Noah and The Whale 

Album: Heart of Nowhere 

Label: Mercury Records Limited

Release Date: May 6th, 2013



The latest on Business News, Trends and Techniques

By La Quetta M. Shamblee, MBA



As I listened to the CD included in the monthly issue of my Success Magazine subscription, I was 
inspired by a series of featured speakers who shared some very intriguing, yet practical strategies 
about how to do a makeover in your business and professional life. All of the speakers have an 
impressive track record of personal accomplishments in one or more areas of business. One of the 
speakers, Dr. Nido R. Qubein, spoke about sliding into the “ocean of sameness” that many people 
(and businesses) find themselves in after reaching a certain level of success.

After building a reputation as a savvy and effective business leader in the corporate world, Dr. Nido R. 
Qubein became the seventh president of this institution of higher learning in North Carolina. He has 
served on the boards of numerous Fortune 500 Corporations and is currently the chairman of Great 
Harvest Bread Company and also serves on the board of La-Z Boy Corporation.

Dr. Qubein defines “sameness” as the danger zone that an organization slides into that includes 
looking like everyone else, doing things the same way as everyone else and not doing anything to 
differentiate what you do and how you do it. Fortunately, he also provides valuable insight on how to 
move into, and thrive in a zone of excellence by sharing the strategy that he adopted as the president 
of High Point University in North Carolina.

Under his leadership, High Point University has experienced exponential growth during the past 
seven years, including a 300% growth in the size of both the faculty and the student body. The 
expansion also included a $700M capital campaign that resulted in the acquisition of 700 homes in 
the neighborhood adjacent to the university to increase the size of the campus from 92 to 324 acres.

In his role as President, he committed to a vision of offering value that was differentiated from 
competing universities. He applied four success-building principles that can be adopted any 
entrepreneur or organization:

1) Devise and define a clear vision – What is the overall goal? What will the ultimate success 
look like for your project or business?
2) Put together a solid strategy – Where are you today? Where do you want to be? Based on 
what you know and understand currently, what is the best way to get there?
3) Develop practical systems – What is the most pragmatic approach to attracting and managing 
the people, products/services and processes needed to operate your business?
4) Be consistent in the implementation and delivery of your strategy, including quality goods 
and/or services.

The impressive accomplishments at this organization have taken place in a relatively short period 
of time and stand as a testament to what can happen when a leader with vision, a strategy and a 
commitment takes the helm. By the same token, entrepreneurs and business leaders can use this 
four-step process to move their business ventures to a place of greater success and a higher level of 

After you've taken step one to decide to sell your home, step two is usually setting your asking price, 
striving for a balance between generating offers and receiving top dollar.

Your chosen representative will perform a Competitive Market Analysis (CMA) to produce an estimate 
of your home's "fair market value," or that price that educated buyers will pay based on listings 
and sales of homes similar to yours. The agent will not establish the price, but only provide the information 
you need to make that decision yourself.

In a hot market, you have the advantage, but would still want to avoid overpricing, which is always 
unproductive. However, in a neutral or buyers market, you'll have to be particularly cautious in your 
approach to setting a price.

In soft markets, price reductions become more common, as well as fewer offers and longer listing 
periods. You have to first establish your priority: is it more important for you to sell quickly or to 
get the most money possible? Like it or not, one option simply must be more critical than the other.

Have a third party, like your agent, help you see your home as a commodity, with positive and negative 
selling points. Price your home objectively and competitively, be prepared to negotiate to reach 
an agreement with buyers, and exercise patience as you prepare your move.


According to Litmus, 43% 
of email is now opened on a 
mobile device. If you are using email marketing 
as part of your social media strategy, it might 
be time to make sure your emails are mobile-
friendly. So, what does that mean? 

Less pinching and pulling

A good mobile experience doesn’t over exercise 
the users thumb and index finger. If your emails 
are full of tiny text and columns, the user will 
have to work hard to read your email, constantly 
zooming in and out. The idea is to keep it very 
simple and easy to read.

Use one column

A smart phone doesn’t have a lot of space so you 
want to keep the layout simple and in one column 
so it will look good on different types of devices.

Keep the design clean, avoid using too many 
fonts and images

Use fonts that are the most legible on screen 
(Verdana or Arial). Avoid using too many images. 
Avoid using too many fonts and too many colors 
(stick to your brands colors). Some devices 
automatically turn off images and there is no 
way to control this. Include image descriptions 
so people know what the image is even if they 
can’t see the image. Turn on the “view as web site” 
feature. It allows them to click a link and view 
your email as a web page and see the design and 
images you intended.

Big buttons 

Use big buttons for your call to action. Make it 
easy for people to do what you want them to do, 
like “buy now.”

Focus on one single idea or call to action

Put your call to action at the top (above the scroll) 
and don’t try to overload your audience with too 
many options. Stick to a single subject and don’t 
get too wordy. Use big words to get your point 

If you use Constant Contact as your email service 
provider, they offer mobile friendly templates 
that you can customize. For your next email 
blast, try a mobile friendly version and see if your 
response is greater. 

About MJ: MJ and her brother David own HUTdogs, 
a creative services business that specializes in internet 
marketing strategies and Social media education. 
“Like” them on Facebook for trending news in social 
media, internet marketing and other helpful tips, www. Sign up for their upcoming 
classes and presentations at:

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