Mountain Views News     Logo: MVNews     Saturday, August 10, 2013

MVNews this week:  Page 13



 Mountain Views News Saturday, August 10, 2013 

ARCADIA (August 6) – 
Investors have played a key 
role in the California housing 
market recovery for the past 
four years. Low mortgage rates, 
attractive home prices, and low 
yields on alternative assets have 
fueled demand for investment 
properties, particularly 
where distressed homes have 
dominated sales. 

According to the Arcadia 
Association of REALTORS® , In 
keeping with common wisdom 
that today’s real estate market is 
ideal for a long-term investment 
strategy, two-thirds (64 percent) 
of investors who worked with 
a REALTOR® indicated they 
are going to keep the property 
for more than a year, while 
about one-third (36 percent) 
of investors intend to flip the 
property within a year. This 
is based on information from 
the California Association of 
REALTORS® “2013 Investor 

 Additionally, three-
fourths of investors are of the 
small mom-and-pop type, 
owning 1-10 other investment 
properties, with 15 percent 
owning just one property, 46 
percent owning 2-5 properties, 
and 14 percent owning 6-10 
properties, the investor survey 

Of the properties purchased 
by investors, single-family 
homes were the preferred 
property type, with 78 percent 
of transactions involving single-
family homes. Multifamily 
properties comprised 14 
percent, 7 percent were other 
property types, and bulk sales 
made up only 1 percent. 

The median sales price of 
an investment property was 
$272,500. More than eight out of 
every 10 investors made repairs 
to their investment properties, 
spending a median of $10,000 
– or 4 percent of the median 
sales price. Investors spent a 
greater percentage (4.2 percent) 
of the sales price rehabilitating 
properties costing $250,000 or 
less than they did on properties 
costing $500,000 or more (3.4 

 Among the reasons 
investors bought or sold 
now include profit potential 
(34 percent), good price (26 
percent), low interest rates 
(10 percent), personal reasons 
(6 percent), and location (4 

Additional findings from 
C.A.R.’s “2013 Investor Survey” 

· More than two-thirds (67 
percent) of investor buyers paid 

· Twenty-seven percent of 
investors were foreign investors, 
with China, India, and Mexico 
being the top countries of 

· The majority of investors 
(59 percent) found their 
property on the MLS.

· Three-fourths of buyers 
intend to keep the property for 
less than six years.

· More than two-thirds of 
the properties are managed 
by the owners, rather than 
professionally managed.

· The median rate of return 
on investment was 14 percent.

C.A.R.’s “2013 California 
Investor Survey” was conducted 
in April 2013 in an effort to 
learn more about the role of 
investors in the California 
housing market. The survey 
was emailed to a random sample 
of REALTORS® throughout 
California who had worked with 
investors within the 12 months 
prior to April 2013. 

For the full survey report, visit 

Representing local Realtors® 
in the San Gabriel Valley 
for 89 years, the ARCADIA 
com) is one of the oldest trade 
organizations in CA. The AAR 
is dedicated to the advancement 
of professionalism in real estate 
and is an advocate for private 
property rights. A.A.R. is 
headquartered in Arcadia.



Buyer's market or seller's market - the simple fact is that your home is worth only what a buyer will 
pay for it. The simple law of supply and demand usually determines the final sale price. If there are 
fewer homes for sale in your area, then buyers must compete for those listings, making it a seller's 

However, when there is a glut of homes for sale, buyers have more choice and more power to dictate 
price and terms, creating a buyer's market. Many communities are seeing large inventories of homes 
for sale, due to economic conditions and defaults.

So if your home is to get attention in those conditions, you've got to price aggressively against your 
competition. Do not overprice your home, because you may end up making even less money than 
if you had priced properly from the start. Why? Because sellers who overprice have to keep chasing 
the market down by reducing their price.

While setting a price is ultimately your decision and your decision alone, do some research and 
educate yourself first. Order an appraisal and consult with a real estate professional to get a realistic 
figure for your home's value. If you choose not to comply with current market value, then you won't 
be a seller, you'll just be an owner with a For Sale sign in the yard.


The latest on Business News, Trends and Techniques

By La Quetta M. Shamblee, MBA


Starting in 2014, businesses in California with 1 to 50 employees will have access to affordable 
health care insurance for their employees through the state’s health exchange known as “Covered 
California.” No small business of this size is required to participate, nor are the owners required to 
provide insurance or contribute toward premiums for their employees. Businesses with fewer than 
25 employees may qualify for a special tax credit that can be used to offset up to 50% of the cost of 
employer-paid premiums for employee health insurance benefits.

Known as SHOP (Small Business Health Options Program), the program provides access to a variety 
of health insurance plans designed to fit the needs and budget of employers and their employees. 
Employers have a choice four categories of health plans that have been classified as bronze, silver, 
gold and platinum. These categories make is easy to compare different plans. The percent of medical 
expenses that a health plan will cover increases in tandem with the increased value in its associated 
metal value. The lower the metal value, the lower the monthly premiums.

Basically, the bronze plan will have the lowest monthly premium, but it will also require a higher 
out-of-pocket expense for health services than a plan with a higher metal value. In contrast, the gold 
and platinum levels will cover the highest percentage of expenses for health services. Covered CA 
allows the employer to select the metal category that fits within their budget, which is based on a 
fixed amount or as a percent of total cost to their employees. Employees will get to select one of the 
participating insurance companies of their choice.

If an employer chooses not to participate, their employees will still be able to access the same 
coverage options by enrolling with Covered California to purchase health insurance as individuals. 
Sole proprietors that have at least one other employee paid under a W-2 also qualify for SHOP, 
however sole proprietors with no employees will be enroll as an individual to purchase insurance 
through Covered California.

For more information, visit the official consumer website at www. Covered

NOTE: is NOT affiliated with the insurance exchange set up by the State 
of California.


One of the benefits of having a Facebook page for your business is that it will 
show up in search engines. Sometimes these pages don’t show up and that can be very frustrating. It 
might take some time for Google to index your Facebook page but there might be some other reasons 
your page isn’t showing up in the list: 

Country and age restrictions

A common reason why a page will not show up in a search is because there is a restriction on age or 
country in the page settings. Make sure to select “Anyone(13+)” in the age restriction area and don’t 
set any country restrictions. NOTE: there may be cases where you need to set the age and country 
restrictions based on the type of product or service you sell (i.e. alcohol) but know that this restriction 
will not allow your Facebook page to be indexable in the search engines.

There are no links to your page

It is important to promote your Facebook page and link to it from other areas of the web. Add links 
on your web site or blog, comment on other blogs with your Facebook link. These back links will let 
Google know your page exists. 

Facebook Username

Creating a unique Facebook page username can help too. To set up your username, go to www. Sometimes these usernames will show in a search result instead of the actual 
page name. NOTE: depending on the type of page you have, you may not be able to create a username 
until 25 people have “Liked” your page.

 Key Words 

Make sure the “About” section of your Facebook is filled with lots of good keywords that are relevant 
to your business. Think of words or phrases people would use to search for your product or service. 
If you don’t have any content in this 
area, the search engines have nothing 
to find.

Your page is neglected

Search engines like activity. If you are 
only posting to your page every once 
in a blue moon, you will find that your 
page will not show up in search. Keep 
feeding your page with good content 
and soon other people will engage with 
it. Pages with a lot of action get noticed 
in Google search.

 Facebook pages can serve as a 
secondary, interactive web site for a 
lot of businesses. They help others to 
find your products and services more 
easily. You don’t have to be a member 
of Facebook to see the content on 
these pages. An active page filled with 
keyword-rich content might even show 
up before a business’s web site. 

 If you’d like to learn more about using 
Facebook for business, join HUTdogs 
for a hands-on Facebook BootCamp 
on September 7, 2013 (see schedule 
schedule ) 

About MJ: MJ and her brother David 
own HUTdogs, a creative services 
business that specializes in Internet 
Marketing strategies. They are known 
for providing valuable information at 
their Social Media and Email Marketing 
classes. “Like” them on Facebook for 
trending news in social media, internet 
marketing and other helpful tips, www.

Sign up for their upcoming classes and 
presentations at: