B3
BUSINESS NEWS & TRENDS
Mountain Views News Saturday, September 20, 2014
FAMILY MATTERS By Marc Garlett
HARDER THAN IT LOOKS
With markets so rapidly changing, it’s easy
to imagine how property appraisers might sit
in a darkened room, waving their hands over a
crystal ball, and producing the mysterious and
all-powerful document of a home’s value. Let’s
dispel the notion of magical figures and look
more carefully at the process.
When comparing against similar properties,
it’s not just the final price that counts. Appraisers
also factor in any “incentives” offered, such
as sellers who pay closing costs or remodeling
allowances.
Perhaps the most important factor that lenders
review in an appraisal is the closing dates of the
“comparables” (other homes by which yours is
measured). Unfortunately, with today’s stricter
lending requirements, most “comps” must have
sold within the last 60 or even 45 days to carry
weight. Markets change so quickly that any sale
price over two months old may be completely
irrelevant.
Now a few words about how foreclosures in
a neighborhood affect determination of value.
Technically, appraisers shouldn’t consider them,
because they don’t fit the Appraisal Institute’s
definition of “a property reasonably exposed
in a competitive market.” However, if several
area homes have been abandoned, we know
the negative effect that can have on a home’s
“perceived” value.
If you’re planning to sell, express your concerns
about the appraisal process to your representative,
who will offer explanations and suggestions for
improving your report’s results.
FINANCIAL SELF-PROTECTION
TIPS FOR THE NEWLY SINGLE
Whether you have a lost a spouse or partner
through divorce or death, being thrust into
singlehood can be an emotionally and financially
jarring experience. To get yourself back on firm
footing, at least financially, follow these five steps:
Finalize financial plans. In the case of a divorce,
you must ensure that the terms of any settlement are
actually executed, including the retitling of financial
accounts, the transfer of divided assets to your new
accounts, transferring titles on vehicles, etc. Be sure
to notify your financial planner or CPA about your
new status, including any changes to deductions
(only one parent can claim children as dependents
each year).
Update your estate planning documents. If you
no longer have a spouse, you will need to update your
estate plan, including your will, trusts, living will,
advance medical directive and powers of attorney.
You’ll also need to update your beneficiary forms
for retirement and investment accounts as well as
insurance policies -- and remember that beneficiary
forms trump a will.
Scour your credit report. You want to be sure
that any of your former spouse’s financial liabilities
do not appear on your credit report. You also want
to check for any surprises, including credit accounts
you might not have been aware of but are still
responsible for in the eyes of the law.
Don’t act too quickly. Emotion can cloud
anyone’s judgment, so you want to give yourself
time to grieve the loss of your spouse -- to either
death or divorce -- before making any big financial
decisions.
Gather a support team. As you sail forward
into your new life, gather a good support team to
help you navigate. This should include a financial
adviser and a personal family attorney who share
your values and can help you accomplish all your
goals.
As always, I wish all the best to you and your
family,
Marc, a local attorney, father, and CASA volunteer
(Court Appointed Special Advocate for Children) is
on a mission to help parents protect what they love
most. His office is located at 49 S. Baldwin Ave., Ste.
G, Sierra Madre, CA 91024. Call 626.355.4000 to
schedule an appointment to sit down and talk about
ensuring a legacy of love and financial support for
your family, or visit www.GarlettLaw.com for more
information.
AWARENESS TO CONVERSION
Social media channels do a great job of creating
awareness of a brand and can give your business
great visibility. But…is awareness enough to
achieve the results your business is looking for?
Most likely it’s not.
Converting your social media fans to your
email list is an important strategy because the real
action on-line happens in email campaigns. Email
campaigns out perform social media posts when it
comes to conversions. Having a quality email list
is key.
There are several tools that can help you with
the conversion. One of my favorite tools is the
Facebook Fan promotion in the Constant Contact
toolkit. It helps you set up a sweepstake, coupon
or downloadable content promotion on Facebook
that grows your email list and creates social word
of mouth.
Action Sprout is another cool tool that works
great with Constant Contact. It helps you create
social media posts that capture opted-in emails.
Exposure is great and all businesses need it.
Keep your social media channels active and build
up awareness but eventually you need a way to
identify the fans who are really interested in your
product or service.
About MJ: MJ and her brother David own
HUTdogs, a creative services business that
specializes in Internet Marketing strategies and
Social Media. They offer social media management
services and help their clients build a strong on-line
presence. “Like” them on Facebook for trending
news in social media, internet marketing and other
helpful tips, www.facebook.com/hutdogs.
Sign up for their upcoming classes, webinars and
presentations at: www.hutdogs.com/workshops/
schedule
SBA INTRODUCES NEW ONLINE COURSE FOR
YOUNG ENTREPRENEURS IN SPANISH
Hosts Live Hangout for Spanish-Speaking Young Entrepreneurs
with GobiernoUSA.gov on September 25, 2014
WASHINGTON – Young entrepreneurs have
a new tool to help determine if they’re ready
for business ownership and to help them get
started. Young Entrepreneurs: An Essential
Guide to Starting Your Own Business (Jóvenes
Emprendedores) is a free, self-paced online course
in Spanish that gives an overview of basic business
principles and introduces resources available
from the U.S. Small Business Administration.
“This month, the SBA recognizes the vital
contributions Hispanic American small business
owners have made to our economy as we observe
National Hispanic Heritage Month,” said Maria
Contreras-Sweet, SBA Administrator. “As a proud
Hispanic American, I believe that providing
financial, educational and technical assistance
to Hispanic entrepreneurs is a major means to
create jobs and stimulate the economy. The new
course is an essential business development tool
for young entrepreneurs that can be central to the
future success for many generations to come.”
The Young Entrepreneurs course is designed
to help with the essentials of starting a small
business, including evaluating business ideas,
choosing the best financing options and
registering a business. The course also includes
useful resources that will help with each step
along the path to entrepreneurial success.
The course is accessible from the SBA’s Learning
Center under the banner “Starting a Business”
at http://go.usa.gov/mnFT, and is also available
in English. The Spanish version of the course
includes a special video introduction. Young
Spanish-speaking entrepreneurs will receive
a personal greeting from SBA Administrator
Contreras-Sweet when taking the course.
Together, SBA and GobiernoUSA.gov will host
a live Hangout on Thursday, September 25 to chat
about the new online course and entrepreneurship
with Sarah Farzam, owner of Bilingual Birdies,
a foreign language and live music company that
encourages cross-cultural awareness through
combining language and music. Farzam will
answer questions about getting started as a young
entrepreneur.
Hangout participants can submit questions
for Farzam by email to learning@sba.gov or tweet
questions using the hashtag #jovenesempresarios.
No registration is needed to watch.
To join the conversation and watch
live, go to https://plus.google.com/
u/1/b/109740293027006618740/events/
cb3oitffipifl4t42t9bd7uq0f4 for a live stream of the
Hangout. The live Hangout will start at 1:00 p.m.
ET.
The Obama Administration has a good record
of SBA assistance to the Latino community,
and the SBA’s 7(a) loan guarantee program has
increased its level of assistance to Hispanic-owned
businesses over the last five year period.
The agency has placed more than $3.3 billion
in loans to Hispanic business owners over the
four-year span from 2009 through 2013. And this
year, SBA’s 7(a) lending pace has already exceeded
last year’s volume, attaining a level of more than
$857 million.”
SOME CALIFORNIANS MAY BE OWED
REFUNDS ON AUTO PURCHASES
Sacramento – Board of Equalization, (BOE)
Chairman Jerome E. Horton announces that the
Department of Motor Vehicle (DMV) may have
charged you too much use tax on your purchase
of a car from a private citizen.
When purchasing a car from a private party
you are required to register the vehicle with the
DMV, and pay the use tax. The use tax a buyer
should generally pay is the applicable sales
tax rate for the area where the vehicle will be
registered (usually the new owner’s home or
business address).
The Department of Motor Vehicles, working
with the BOE, has discovered that some taxpayers
may have been charged the wrong rate in
computing their tax liability on the purchase of a
vehicle from a private party.
For example, if you bought a used car for
$10,000 and the car will be registered to your
home address in the City of Inglewood, you
would owe $950 in tax (based upon Inglewood’s
sales and use tax rate of 9.5 percent). If your home
was nearby in the unincorporated area of Los
Angeles County, which is also in the 90045 zip
code, you would owe $900 based on that area’s
rate of 9 percent.
The Board of Equalization, working with
the DMV, is in the process of implementing
safeguards to protect California taxpayers from
being over-charged in the future. However,
Chairman Horton encourages taxpayers to report
any concerns to the Board of Equalization.
”Taxpayers have the right to pay the correct
amount of taxes under the law, and correcting
this mechanical or human error preserves that
right,” said Chairman Horton.
To verify that you were charged the correct
amount of tax, and to file a claim for refund if
the wrong amount was collected by the DMV,
please visit www.boe.ca.gov. Your request for
a refund must be made in writing, and must
state the grounds or specific reason for the over-
payment. You may use the form BOE-101. More
information and instructions are available on the
BOE’s website in Publication 117.
If you were overcharged tax by a registered
vehicle dealer, you should request a refund from
that dealer. For further assistance, consumers
may contact the BOE’s Customer Service Center
at 1-800-400-7115.
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