New In The Mountain Views: Sports are back! Page 14 Plus......On The Course with Bobby Eldridge

SATURDAY SEPTEMBER 4, 2010

VOLUME 4 NO. 35



A Taste of 
Sierra Madre

The first festival showcasing the 
‘flavor’ of this treasured foothill 
Village. A day of fine arts, great 
food, live music, and unique 
design on Sept 11, 2010

Schedule of Events

9:00 AM to Coolest Kitchen 
1:00 PM Tours 

10:00 AM Kersting Court 
Opening Ceremonies

 Gooden School Ensemble

Student Fine Arts Awards

Drama performance from St. Rita 
School

Bethany Christian School

Student musical performances

 11:30 AM FOOD COURT in 
Kersting Court until 2 p.m.

Noon Presentation of 
Grand Prizes for Student Art and 
Essay Contest

Police & Fire Department Chili 
Cook off

Eric Byak Project Live Music 

12:30 PM Chef Chris Allen 
Chocolate Truffle Demonstration

12:45 PM Cheryl Barnes & 
Dr. Phil Cabasso vocals and jazz


HEADLINERS CONCERT:

SME Auditorium at 141 W. 
Highland Avenue, Sierra Madre 

1:00 PM Gayle Bluemel 
and the Late Bloomers in SME 
Auditorium

2:00 PM Kate Lee’s Family 
Tree Band in Kersting Court

 Michael Bishop 
and David Cousins in Kersting 
Court

2:00 PM Chris Standring # 
1 Album BLUE BOLERO and 

Orchestra performs in SME 
Auditorium

3:00 PM Paul Brown 2 
Time GRAMMY Winner, 38 # 1 
Hits in SME

3:20 PM Michael Lington 
and Eric Byak Project, Lauren 
Wood, Katisse in SME

4:00 PM Kersting Court 
Closing Ceremonies with 
Patriotic Songs by Combined 
Choirs From St. Rita and Sierra 
Madre Congregational Churches

4:30 PM Conclusion 
of Tribute to Police and Fire 
Department in Kersting Court

Proceeds from the event will benefit the 
Rotaplast Cleft Palate Surgery Fund and 
expanded fine arts programming at the Sierra 
Madre Youth Activity Center.

Every dollar makes a big 
difference to kids near and far! 

$35 All access/ all venue tickets; $20 Adult 
Kersting Court ONLY tickets; $10 Children 
5-18 Kersting ONLY

Buy tickets online or in town at Savor the 
Flavor, Best Buy Drug, The Bottle Shop and 
Belle’s Nest.

www.ATasteofSierraMadre.com a 501c3 
nonprofit

Smiles@dgrp.com 626-355-3471 Taste of 
Sierra Madre Activities

One Million Dollars


For the second time in less than a year, Happy’s Liquors in Sierra Madre 
has sold a winning lottery ticket. A lucky Sierra Madre resident, who 
shall remain nameless, won a million dollars by purchasing the lucky 
‘Scratcher’ at Happy’s. 

 In November, the store sold a winning Super Lotto ticket worth more 
than $191,000.

 Jandal Singh holds the kind of scratcher that held the winning numbers.

 According to Singh, Happy’s Liquors will recieve $10,000 from the 
California Lottery for selling the winning ticket.

 Happy’s Liquors is located on the corner of Sierra Madre Blvd. and 
Baldwin Avenue in Sierra Madre. Photo by S. Henderson


The City of Sierra Madre will hold a ribbon cutting 
ceremony to celebrate its new emergency radio station 
on Thursday, September 9, 2010 at 5:00 pm. The event 
will take place in City Hall at the radio broadcast desk. 
Mayor Joe Mosca will cut the ribbon along with Hank 
Landsberg, Project Manager and winner of this year’s 
Public Safety Award for spearheading the emergency 
radio station project.

 WQKW561 is a Sierra Madre’s “Emergency and Public 
Service Radio Station”. It is a local non-commercial AM 
radio station that is licensed and regulated by the FCC as 
a “Travelers Information Station”. The station covers the 
city of Sierra Madre and surrounding areas at 1630 on the 
AM dial, and may only be used to broadcast emergency, 
public safety, and community information. 

 In times of emergency, AM-1630 will distribute important 
emergency information to residents, even during power 
outages. During a fire, earthquake, flood, or mudslide, 
AM-1630 will provide the important safety information 
that residents need. Soon, residents will be alerted to tune 
to AM-1630 with the return of the horn in the center 
of town. A series of three blasts of the horn will notify 
the town to tune to AM-1630 for up to date emergency 
information. 

 The Sierra Madre Fire and Public Works departments 
will be conducting intermittent testing of the horn during 
the next few weeks. Beginning in November, the horn will 
again sound daily at 5:00 pm, seven days a week, 365 days 
a year. 

 In non-emergency times, AM-1630 will broadcast 
information about non-commercial community events, 
e.g., Wistaria Festival, Art Fair, 4th of July, etc. These 
events will be publicized, providing listeners and visitors 
about event hours, location, parking, etc. For information 
on how to publicize an event on AM-1630, please visit the 
City’s website at www.cityofsierramadre.com. 

 The Sierra Madre City 
Council appropriated 
$14,672.00 from 
Internal Service funds 
that were budgeted 
for emergency 
communications in 
November of 2008 
and appropriated an 
additional $9,237.00 
of unrestricted general 
funds in February 
of 2010 to be used if 
needed. However, the 
community donated 
over $13,000.00 for 
this project and the 
system was completed 
well under budget. 
Only $2,250.00 of 
the City’s Emergency 
Communication funds 
was needed and no 
general funds were 
necessary to complete 
this system.

 The Sierra Madre 
Kiwanis Club and 
the Sierra Madre Fire Safe Council spearheaded the 
fundraising efforts for the project. Other organizations 
such as the Sierra Madre Civic Club and private residents 
contributed more than $13,000.

 This project is another fine example of Sierra Madre’s All 
America City spirit where residents, community groups, 
and the local government come together to accomplish a 
common goal. 

City To Celebrate New Radio Station 

Hank Landsberg, Project Manager and Former Mayor George 
Maurer, who was instrumental in organizing interest in the project 
test the new equipment.

Inside This 

Week...

NEWS

AROUND SG VALLEY 
Page 4

PASADENA/ALTADENA 
Page 7

MORE NEWS Page 11

Do you have emergency supplies set 
aside in case there is a disaster such 
as a major earthquake? Does your 
family have an emergency plan that 
includes how you will communicate 
when there is a disaster? For many 
people, planning for an emergency or 
disaster is not a priority.

According to the 2009 Citizen Corps 
National Survey, only 36 percent of 
individuals believed there was a high 
likelihood of a natural disaster to 
EVER happen in their community. 
Many people think they have 
everything they need in the event of 
an emergency at hand, and can simply 
“grab and go.”

September is National Preparedness 
Month (NPM) – the perfect time 
to take action and get your family 
READY. Preparedness is everyone’s 
responsibility. We all have to work 
together, as a team, to ensure that 
individuals, families, and our 
communities are ready. During 
NPM, the Sierra Madre Individual 
Preparedness Project (SMIPP) and 
the City of Sierra Madre are hosting 
the Sierra Madre Family Preparedness 
Festival on Saturday, September 11th 
at Memorial Park. The Festival will 
begin at 9:00am with a flag and 9/11 
remembrance ceremony performed by 
local Girl and Boy Scouts along with 
members of VFW Post 3208. Mayor 
Mosca will deliver a preparedness 
message and officially kick-off the day.

The festival is designed to educate 
the entire family on a variety of 
preparedness topics. Children can 
learn about safety during earthquakes 
and fire by going through LA 
County Fire Departments “Shakey 
Quakey” trailer and the Pasadena Fire 
Department’s “Smokehouse” trailer. 
Representatives from FEMA will be 
on hand to distribute a wide variety 
of preparedness materials along with 
“REX” the READY mascot who will 
teach children about preparedness. 
Pasadena Humane Society will be 
offering pet preparedness education 
along with an opportunity to adopt a 
pet. 

The Sierra Madre Senior Commission 
is also participating and is focusing 
their efforts on Senior Preparedness 
offering assistance with The File of 
Life and resources from Methodist 
Hospital. The Lions Club mobile 
medical unit will be on hand offering 
free eye and hearing tests. Other 
participants include the Kiwanis Club 
of Sierra Madre, the American Red 
Cross, Salvation Army, Sierra Madre 
Search and Rescue, Sierra Madre 
Police & Fire Departments along with 
Sierra Madre (cont. on page 3)

Festival To Teaches The Entire Family How to Take 
Action to Be Ready by Donna Cayson

FEATURES

Calendar & Arts Page 2

Public Safety Page 5

Education & Youth Page 6

Good Food & Drink Page 7

Legals Page 8 

Opinion Page 10 

Happy Birthday 

Mountain Views Page 10

The World Around Us Page 12

The Good Life Page 13

SPORTS Page 14

Homes & Property Page 15

FYI Page 16 


Read The Paper Online At: www.mtnviewsnews.com