SATURDAY JANUARY 1, 2011

VOLUME 5 NO. 1

Welcome Visitors To The San 
Gabriel Valley For The BCS Rose 
Bowl January 1, 2011

While here, make certain you 
spend some time in the incredible 
City of Sierra Madre - a town 
with a true village, small town 
atmosphere.

Coffee Houses:

 

Niko’s & Friends Coffee

900 Valley View Ave Pasadena 
(On Sierra Madre Border)

 

Beantown Coffee House & 
Bakery - 45 N. Baldwin

 

Fine Dining:

Cafe 322

322 W. Sierra Madre Bl.

Ugo’s

74 W. Sierra Madre Bl.

Charcuterie

120 W. Sierra Madre Bl.

Four Seasons Tea Room

75 N. Baldwin

Corfu

48 W. Sierra Madre Blvd.

Great Shopping:

Laurel’s Apparel & Treasures

71 N. Baldwin

Angel’s Everywhere

26 N. Baldwin

Leonora Moss

9 Kersting Court

Iris Intrigue

49 W. Sierra Madre Blvd.

Belle’s Nest

55 N. Baldwin

Brown’s Classic Interiors

64 W. Sierra Madre Blvd.

Charlotte’s Jewelers

40 N. Baldwin

Savor The Flavor

11 Kersting Court

Once Upon A Time

14 W. Sierra Madre Bl.

Baldwin Jewelers

15 Kersting Court

SIerra Madre Float Souvenirs

 Kersting Court

 Monday Jan 3 8am-5 pm

 Churches

Episcopal Church of the 
Ascension - 25 E. Laurel

(626) 355-1133

Sierra Madre Congregational 
Church - 170 W. Sierra Madre

(626) 355-3566

Foothill Center For Spiritual 
Living - 49 S. Baldwin No. A

(626) 836-2022

Greek Evangelical Church

69 Suffolk Avenue

(626) 355-2153

Sierra Madre Church of Christ

212 N. Lima

(626) 355-1817

Sierra Madre United Methodist

695 W. Sierra Madre Blvd.

(626) 355-0629

Bethany Christian

93 N. Baldwin

(626) 355-1403

St. Rita Catholic Church

38 N. Baldwin 

(626) 355-1292

and much more!

Eat - Shop - 
Worship in

Sierra Madre!


CONGRATULATIONS! SMRFA Six Consecutive Wins!

Sierra Madre Rose Float Association’s Suenos de California captures Governor’s Trophy for best depiction of life in California 


The Sierra Madre Rose Float Association has done it again. For 
the sixth consecutive year, the group has put together an award 
winning float in the internationally acclaimed Tournament of 
Roses Parade. The theme of the 2011 tournament of Roses Parade 
was “Building Dreams, Friendships and Memories.” Sierra 
Madre’s entry was “Sueños de California,” meaning, “Dreams of 
California.” The design highlights California’s Latino heritage by 
remembering the pioneers who built our Golden State.

The float is one 
of Sierra Madre’s 
largest, measuring 
33 feet tall, 
55 feet long and 
uniquely, 22 feet 
wide. Extensive 
animation brings 
the design to life. 
The burro nods 
his head, the 
wheels of the cart 
turn and the gigantic 
monarch 
butterflies flap 
their wings. The 
fountain features 
hundreds of gallons 
of recirculating 
water.

The float is one 
of a handful of 
‘self-made’ floats - constructed 
totally by volunteers and not in 
anyway by a professional float 
design/construction company. 

The design of Suenos de California 
was created by Charles Meier 
who also designed 4 other award 
winning floats for the SMRFA.

The Governor’s Trophy was 
also awarded to the association 
in 2010. In 2009 and 2007 the 
group won the Leishman Award, 
the Princess Award in 2008 and 
the Founders Award in 2006. 
This is Sierra Madre’s 94th year in 
the parade and 79th float. 

You may view the float at the 
Viewing Stands on Sierra Madre 
Blvd. and Washington, Saturday 
and Sunday from 9 am - 5 pm 
and Monday in Kersting Court in 
Sierra Madre from 8-5 pm.


“Sueños de California” wins the 
2011 Governor’s Award. Float and 
Princess photos by Chris Bertrand.

Just days before Donkey is ready 
to load up (right) and award winning 
designer Charles Meier talks 
with volunteers (below). 

 Photos by S. Henderson 


Sierra Madre Princesses Yasmine Ibrahim and 
Madeline Pirrone wave to the crowds. Despite 
mechanical difficulties that ultimately required the 
towing of the float, the day was unforgettable.


Read The Paper Online At: www.mtnviewsnews.com